OREO and BTS Team Up for a Fan-inspired Treat
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies.
Words Art+ Magazine Team
Photos courtesy of OREO
May 31, 2026
OREO and BTS are teaming up for a limited-edition cookie that mixes Korean-inspired flavors, hidden fan details, and plenty of BTS personality.
The new OREO flavor takes inspiration from hotteok, the sweet Korean street snack known for its warm brown sugar filling and pancake-like texture—a nostalgic favorite that connects back to BTS’ roots. The cookie pairs those familiar flavors with OREO’s signature twist, creating something playful, comforting, and made to be shared with fans around the world.
But the flavor is only part of the experience. To celebrate BTS’ first-ever global snack collaboration, the group helped design all 13 embossments featured across the cookies, to honor 13 years of BTS. Each design includes symbols and references inspired by BTS, their music, and their connection with fans. Collect them all and they come together to reveal one special message hidden across the set.
According to BTS, the partnership felt personal from the start. The group wanted to bring a piece of home into something fans everywhere could enjoy together, while also creating an experience that feels interactive and collectible.
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. “We’re just so proud to add our own chapter to OREO’s amazing story.”
That fan-first approach carries through the entire campaign. OREO is inviting fans to submit digital “love letters” to BTS through a special online experience, with selected messages getting the chance to be featured as part of the global campaign celebration.
Inspired by the fandom’s letter-writing tradition, OREO and BTS fans are invited to help create the world’s largest love letter to BTS. To join the movement, scan the QR code on the Limited Edition OREO & BTS Cookie Pack or visit www.oreosea.com to write a playful digital letter to BTS. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes!
The collaboration marks OREO’s first global music partnership, blending the brand’s playful energy with BTS’ worldwide fan community. From the packaging to the cookie designs themselves, every detail was created to feel fun, personal, and unmistakably BTS.
“We are always looking for exciting and meaningful ways to connect with our consumers, and the collaboration between OREO and BTS brings that vision to life in a truly special way. This joyful moment is a shared experience that celebrates creativity, culture, and the deep bond between BTS and their fans. We’re excited to give Filipino fans a chance to be part of this global movement and create their own moments of play through OREO,” said Aleli Arcilla, Managing Director for Mondelez International Philippines.
The Limited Edition OREO & BTS Cookies will be available for presale starting June 2, 2026 on the Mondelez PH Shopee page. The OREO cookies will begin rolling out at retailers on June 8 and will be available only for a limited time, while supplies last.
This June 14, fans are in for a special treat as OREO brings the celebration to the Philippines with a grand public launch event at Market! Market! in Taguig City. Coinciding with the BTS anniversary celebrations, the fan-first event is open to the public, with pre-registration starting June 9.
For more information and updates on the Limited Edition OREO & BTS Cookies, fans can follow the hashtags #OREOBTSPH #OREOBTS or visit the official OREO pages on Facebook @OreoPhilippines, TikTok @oreo.philippines, and Instagram @oreophilippinesto be among the first to know about future brand news.
