This F1 Driver’s Go-to Jewelry Brand is Now in Okada
APM Monaco unveils its latest collections, guided by F1 sensation Charles Leclerc, where high-stakes racing seamlessly converges with high-end jewelry
Words Mika Reyes
Photos courtesy of APM Monaco
April 22, 2024
APM Monaco has etched its mark with an unparalleled blend of sophistication and innovation. As the renowned brand celebrates its 40th anniversary, APM Monaco proudly introduces its latest collections, paying homage to its Monegasque roots. The perfect embodiment of this celebration is none other than Charles Leclerc, the Monegasque F1 driver, who now graces the campaigns as the face of the brand.
Charles Leclerc's Dazzling Affair with APM Monaco
In this special collection, Charles Leclerc effortlessly dons pieces from the signature unisex collections—Yummy, Monaco, Morse Code, and Meteorites. The Yummy XL necklace with pearls, an iconic design marking the brand's 40th anniversary, exudes an edgy charm suitable for all. Leclerc's choice of APM Monaco jewelry resonates with the brand's commitment to crafting unique pieces that make a bold statement.
The Essence of Extraordinary Elegance
A cornerstone of APM Monaco, the Monaco collection stands out for its extraordinary simplicity. Reflecting the brand's dedication to timeless elegance, each piece in the Monaco collection is a testament to the refined taste that defines APM Monaco's aesthetic.
Whispering Love in Khaki
The Morse Code collection, designed to express secret love messages with subtlety and style, introduces a new khaki bangle. Leclerc's choice of this exquisite piece showcases the brand's commitment to helping individuals convey love beyond words, embracing the art of understated luxury.
Handmade with Love
At the heart of APM Monaco's success is its unwavering commitment to craftsmanship. Each jewelry piece is meticulously handmade in-house through the brand's six production sites, ensuring strict quality control at every stage. The result is a collection that epitomizes care, expertise, and the brand's passion for perfection.
A Champion's Affiliation
Charles Leclerc, the Monaco driver and Formula 1 sensation, adds another feather to his illustrious cap as he becomes one of the new faces of APM Monaco. In a statement, Leclerc expresses his excitement, stating, "Extremely happy to announce @apmmonaco as my new partner. Very proud to be representing such a successful Monégasque brand." His affiliation with APM Monaco adds to an impressive roster of partnerships, including Ray Ban, the F1 2022 video game, Giorgio Armani, and Richard Mille.
A Glamorous Debut at Okada Manila
Guests are invited to a lavish encounter at the recently unveiled APM Monaco boutique in Okada Manila. Nestled in the esteemed Commercial Avenue, the store's exterior emanates a sense of finesse, adorned with sturdy timber accents and rich maritime shades. This deliberate placement signifies APM Monaco's significant introduction to the Philippines, encapsulating the convergence of high-stakes racing and top-tier jewelry.
As the thunderous initiation of a fresh epoch takes shape, APM Monaco, under the guidance of Charles Leclerc, beckons admirers to delve into the enthralling amalgamation of racing prowess and ageless grace at Okada Manila. Propelled by the prospect of unearthing novel assortments, this alliance pledges an expedition into the nucleus of opulence, wherein APM Monaco persists as a luminary of fashion, refinement, and peerless artistry.
