Spotted: Maris Racal and LA Aguinaldo in Bangkok for PUMA Palermo
Bangkok welcomed Filipino personalities, Maris Racal and LA Aguinaldo, to attend the launch of PUMA Palermo
Words Mika Reyes
Photos courtesy of PUMA
April 19, 2024
Thailand—PUMA's first-ever PUMA Palermo Pop-up store in Southeast Asia, located at Central World, Bangkok, promises a week-long immersive pop-up concept store experience.
Preceding its public opening, an exclusive by-invite launch event was held to celebrate the arrival of PUMA Palermo in SEA. The launch event reintroduced and celebrated the return of one of PUMA’s iconic archive pieces – the Palermo. The event served as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. As guests stepped into the space, they were transported on a journey evoking the essence of Italy, paying homage to the coastal capital of Sicily in which the Palermo was proudly named the terrace legend of.
A Retail Concept Experience That Brings a Terrace Fashion Icon to Life
"I am thrilled to unveil our inaugural PUMA Palermo pop-up in Bangkok, marking a historic first for Southeast Asia. Our vision is to immerse visitors in the rich Italian heritage of PUMA Palermo through an unforgettable, larger-than-life experience. With this pop-up, we're not just bringing back Palermo; we're creating a timeless, experiential journey that celebrates its status as a forever classic," shared by Eleanor Wang, Director of Marketing, PUMA Southeast Asia.
From the outset, attendees were immediately swept away into the colorful world of PUMA Palermo, drawing inspiration from terrace fashion and Italian roots. A slew of on-site activities and performances were specially prepared for the guests, giving them a taste of a summer celebration of la dolce vita – the sweet life.
Apart from that, over 100 celebrities and influencers across Southeast Asia joined to celebrate the PUMA Palermo launch media event. Their presence at the event not only heightened the celebration but also showcased the PUMA Palermo DNA as a key footwear in shaping fashion, football heritage, and lifestyle.
PUMA Thailand welcomed their latest brand ambassadors
"As Country Manager of PUMA Thailand, I'm delighted to welcome Win and Tu to our esteemed roster of PUMA ambassadors, enriching our brand's presence and diversity across the region. Bangkok holds a special place within PUMA Southeast Asia as a pivotal hub, and the growing influence of Thai celebrities has been instrumental in expanding our brand's reach and engagement. We're thrilled to introduce even more exciting initiatives to the Thailand market," shared by Pornthip Wanichnopparat, Country Manager, PUMA Thailand.
Maris Racal and LA Aguinaldo's Style at the PUMA Palermo Event
Maris Racal rocked two fun looks at the PUMA Palermo event, while LA Aguinaldo was spotted wearing a cheetah print button-down paired with a beige top, black cargo pants, silver jewelry, and his PUMA Palermo kicks. The event was a vibrant celebration of style and creativity, showcasing the versatility and appeal of PUMA's iconic Palermo collection.
