The Power of a Smile
Discover the next evolution of K-Beauty with Colgate’s Optic White Purple Toothpaste and Serum.
By Art+ Magazine Team
Photo courtesy of Colgate
September 24, 2025
The Queen of K-Pop is sharing her best-kept beauty secret! With a career spanning over 17 years—both as an actress and a singer—IU still has a youthful glow. The good news is, there is a way to elevate your spark like IU, whose beaming cheer, contagious laugh, and friendly giggles all add up to her timeless appeal.
Oral beauty is the next evolution of K-Beauty. Moving beyond glass lips, aegyo-sal, and color analysis, Korea is sharing an important beauty hack, and that’s owning a radiant, confident smile.
Leading this charge is Colgate Optic White Purple Toothpaste. Launched in the Philippines last March 2024, it quickly became viral on social media. With many beauty awards earned, Colgate Optic White Purple Toothpaste also rose to the #1 spot as the country’s best whitening toothpaste brand in drugstores.
Purple = Whiter Teeth
Guests at the event were invited to try a series of interactive activities that demonstrated the powerful whitening effects of the new Colgate Optic White Purple Regimen.
Let’s dive into color theory, which tackles color combinations using the color wheel. Yellow and purple are opposites on the color wheel; when merged, it appears white. For oral beauty, this means purple color-corrects yellow tones to appear white. Purple brighteners work by depositing a sheer violet tint on the tooth surface, effectively cancelling out yellowish hues through optical illusion.
Stepping things up in oral beauty is the newly released Colgate Optic White Purple Serum. Formulated with 50 times more concentration of Purple Brighteners for a more potent color-correction, it elevates your beauty routine in two simple steps—brush with Colgate Optic White Purple Toothpaste, then boost with Colgate Optic White Purple Serum.
Embrace the glow-up and experience the power of your smile. Sometimes your smile needs a little touch-up—a serum you can use on the go when you need to be camera-ready, or any situation that calls for a confidence boost. Colgate Optic White Purple Serum gives the extra oomph you need for those moments.
Caring for your smile means protecting your teeth against cavities and promoting good oral health. It also means keeping your smile bright, radiant, and confidently yours. With Colgate Optic White Purple Toothpaste and Serum, you can finally apply this K-Beauty hack to your daily routine.
Available nationwide in leading groceries and beauty stores at only P49 per tube SRP (37g). To know more about Colgate Optic White, head over to their social media pages. Instagram: @colgateph. Facebook: @ColgatePhilippines. Tiktok: @colgateph
