The Kind of Clothes You Come Back To

At Regatta’s new flagship store at SM Mall of Asia, the clothes are designed to be worn more than once, and in different ways.

Words Coleen Wong
Photos courtesy of Regatta
August 24, 2026

Getting dressed doesn’t always have to start with a statement piece. More often, it starts with the clothes that already make sense, the ones that work with almost anything, feeling comfortable enough for a full day, and somehow become the pieces we reach for most.

At its new flagship in SM Mall of Asia, Regatta keeps the focus on that kind of wardrobe. Located on the 3rd Level of the Main Mall, the store opens alongside the brand’s latest collection featuring easy and breathable fabrics, and familiar staples designed to fit naturally into everyday dressing.

There’s nothing overly complicated about the idea. A good shirt doesn’t need to be saved for one occasion, and a pair of pants doesn’t have to be worn only for work or weekends. 

Thus, the collection is built around pieces that can be styled in different ways, making them easier to wear across changing plans and different parts of the day.

The new flagship carries that relaxed mood into the space itself, with natural textures, clean architectural details, and warm coastal reference throughout. The interiors keep the space light, open, and easy to move around.

The store also reflects Regatta’s long-running “Living the Good Life” philosophy, centered on simple moments—spending time with loved ones, exploring new places, or simply feeling comfortable and confident in what you wear. 

That makes the philosophy feel less about dressing for an ideal version of life and more about dressing for what’s already happening.

In a fashion landscape where there are always new pieces to buy, there’s still something appealing about clothes that stay useful beyond a season or a single trend. 

The pieces that last in a wardrobe are often not the ones that demand the most attention, but the ones that keep finding their way into different outfits.

Regatta’s latest collection does not heavily rely on trends. The silhouettes stay clean and straightforward, keeping the pieces current without making them feel tied to a particular season.

In the end, it comes down to clothes that feel good to wear and naturally find a place in everyday life.