Style Without Rules
A new photomagazine and a retro-inspired runway show highlight the evolving landscape of Japanese alternative fashion in the Philippines.
Words Mian Centeno
Photos courtesy of YU-EN Productions
June 14, 2026
In an afternoon filled with bright colors and playful fashion, childlike aesthetics and cute deconstructed looks took center stage at Happy Andrada’s FROM THE VAULT runway show, held at H&T Wine Gallery last May 30.
Organized by YU-EN Productions, the event featured a lineup of Lolita and other Japanese fashion subculture styles, bringing together enthusiasts, creatives, and invited guests.
“What I like about the collection is that it takes me back to the retro period between 2008 and 2010. It reminds me of going to an internet café and seeing all the styles that were trendy back then,” said Khei, Decora fashion enthusiast.
Khei, Decora fashion enthusiast | Photo by John Michael "Kilo" Serrano
The collection showcased avant-garde pieces inspired by early 2000s fashion, featuring colorful prints and vintage influences.
Alongside the runway presentation, YU-EN also introduced a new project inspired by the same fashion aesthetic.
Following projects such as Lolita Memoires and Cosplay Anthology, the group unveiled Harajuku Highlights, a crowd-sourced Japanese and alternative fashion photomagazine in the Philippines.
Photo by Jay Servito
The magazine covers various Japanese fashion subcultures, including Lolita, Decora, Gyaru, Visual Kei, and Jirai Kei. Its first cover features Lolita fashion model Ayu Natsume and thrifting enthusiast Ezra.
Currently, Harajuku Highlights is open to image submissions and contributions from photographers, brands, and event organizers.
Behind the collection and the magazine is a community brought together by a shared interest in Japanese fashion.
Photo by Jay Servito
Jewel Montealegre, a Lolita fashion enthusiast who entered the scene through friends, described the community as welcoming and supportive.
She shared that meeting people who embrace styles outside the mainstream has been one of the most rewarding parts of being involved in the fashion subculture.
“Because what matters is your own happiness. Whatever they say, don't worry about it. You're not wearing the fashion for other people. You're wearing it for yourself,” she explained.
Photo by Jay Servito
Khei also added that alternative fashion is also a form of self-discovery and self-expression.
“Since it's self-expression, you have to find what resonates with you. Alternative fashion started as a way for people to express their individuality,” she shared.
More than a fashion showcase, the event highlighted a creative community built on individuality and shared passion.
Through the runway presentation and the launch of Harajuku Highlights, it offered a glimpse into the growing local appreciation for Japanese and alternative fashion.
