Next-Generation Living: Sony Philippines Showcases Its Most Immersive Tech Yet
More than tech upgrades, Sony blends entertainment with emotion and lifestyle-driven reliability.
Words Mian Centeno
Photos courtesy of Sony Philippines
June 14, 2025
Offering a first glimpse into next-level entertainment technology, Sony Philippines hosted an exclusive hands-on demo event and unveiled its 2025 product line-up. This vibrant celebration of innovation and creativity was held at an intimate venue in Taguig City that welcomed key media figures, tech influencers, and loyal My Sony Members to "experience the future of entertainment."
Sony's Vision for Tomorrow
Opening the event, Shuhei Sugihara, President and Managing Director of Sony Philippines, reaffirmed Sony's evolution from an electronic brand to a creative powerhouse: "Sony is not only a retail electronics company, it's a total Creative Entertainment company."
"We aim to become the brand chosen by the next-generation around the world, such as Gen Zs, millennials, and aspiring creators who create Kando moments," he added, referencing the Japanese word for emotional resonance.
2025 Line-Up
Marketing Director Kentaro Imamura took the stage to introduce the 2025 line-up–a multisensory experience of sound, sight, and innovative designs, spanning home entertainment systems to personal tech must-haves.
At the core of the launch was Sony's newest BRAVIA TV series, which delivers cinema-quality visuals made personal. Leading the line-up was the BRAVIA 8 II, which offers ultra-realistic visuals through AI-powered scene recognition wrapped in a sleek One Slate design that blends into modern living spaces.
Also featured are the bold 98-inch screen BRAVIA 5, and the versatile BRAVIA 2 II, which delivers stunning 4K upscaling in a more compact form factor. Each model is equipped with AI-enhanced processors and crystal-clear audio innovations.
The Sound of Home Cinema Redefined
The new BRAVIA Theatre system elevates sound to new dimensions. The BRAVIA Theatre Bar 6 leads the collection, which delivers immersive Dolby Atmos audio and a complete, compact surround-sound setup.
Add-ons like the BRAVIA Theatre Rear 8 and BRAVIA Theatre Sub 7 wireless subwoofer bring a multi-dimensional sound experience into any living space.
Indulge in the whole theater experience at home with the synergy of BRAVIA visuals and audio.
Beats For Everyone
Sony amplifies its presence in the portable sound arena with the ULT Power Sound–perfect for parties, gatherings, and good times on the go. The ULT Tower 9 and 9AC boosts any event with deep bass, karaoke-ready features, and colorful party lights.
For bold outdoor adventures, the ULT Field 3 and Field 5 offer waterproof durability and 12 to 30 hours of battery life–perfect for spontaneous get-togethers, beach outings, or road trips.
Personalized Audio
Sony upgrades its personal audio profile with vibrant new offerings. The new WH-C710N wireless earbuds feature an ideal balance of noise cancellation and all-day comfort. The crowd-favorite WH-CH520 now comes in playful pink and sunny yellow colors, and the WH-CH720N is now available in a soft, muted pastel pink.
A Community Experience
The event was more than a product launch. With interactive Q&As, networking opportunities, and a live content showcase, it embodied Sony's commitment to building a community through technology. Whether through movie nights, weekend road trips, or daily quests, Sony’s 2025 innovations are designed to elevate your everyday.
To learn more about their latest offerings and availability, visit sony.com.ph.
