Grafik: Crafted for the Contemporary Traveler

Chroma Hospitality warmly invites you to its Grafik Hotel Collection–a living anthology of personal narratives and indelible journeys crafted with culture, designed to transform.

Words Bridgette Yutuc
Photos courtesy of Chroma Hospitality Inc. 
June 13, 2025

Chroma Hospitality proudly unveiled its highly anticipated Grafik Hotel Collection during their official launch at Whitespace Makati last May 20, 2025. 

Grafik is an innovative brand that will bolster the Filipino hospitality landscape. Chroma Hospitality–the visionary team behind Crimson Hotels & Resorts and Quest Hotels–reimagines hospitality with immersive stays that warm the soul and ignite meaningful connections and creativity amidst the rich tapestry of local culture.

In envisioning Grafik, James M. Montenegro, Chroma Hospitality’s Country Manager, sought to craft a living anthology of places, people, and stories: "Grafik was imagined not just as a brand, but a collection of hotels rooted in place and shaped by its people. At its core, Grafik is about storytelling. Each property is a canvas layered in culture, shaped by heritage, brought to life by moments that stay long with you after the journey." 

Designed with Intention 

Driven by this vision, Grafik Director of Branding & Communications Joshua Hernandez introduced a series of signature brand expressions, thoughtfully crafted to further refine the guest experience—through services that speak with intention and soul. 

Colourful Cuisines is Grafik’s culinary program rooted in seasonality and local sourcing. The menus are designed to tantalize the taste buds, spark memory, stir emotion, and celebrate culture in every bite.

Chapter One highlights the narratives of people. It's the start of a journey filled with reflection, discovery, and authentic connection.

Curious Collections is an ever-evolving curation of locally crafted objects and materials that summons guests into the creative heart of the community. Each piece tells a story, deepening the cultural connection and offering a tactile glimpse into the soul of place.

“The Grafik Collection is a group of distinct and carefully chosen locations across the Philippines, each one different, each one authentic, each one designed to immerse guests in the soul of the place. But what truly sets Grafik apart is our approach to collaboration,” James added.

Grafik is set to debut two distinctive properties in the Philippines: Grafik Pine House in Baguio and a coastal retreat in Moalboal, Cebu. New escapes are set to open soon at Duawon Beach, Lapu-Lapu City and Dauin, Negros Oriental.  

For every unfolding moment, Grafik beckons you to embark on a worthwhile journey and come back transformed.

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