Kandama Stages a Benefit Fashion Show to Build Julongan Weaving Center in Ifugao

Jun 5

By Art+ Magazine Team
Photos courtesy of Kandama
June 5, 2025

Kandama, the acclaimed indigenous fashion and social enterprise brand, will host a Benefit Fashion Show on July 27, 2025, at The Manila Hotel in support of the construction of the Julongan Weaving Center in Kiangan, Ifugao.

The event, titled "Weave It to Life," brings together fashion, culture, and social impact to raise funds for a permanent hub that will empower Indigenous women weavers and preserve traditional Ifugao weaving techniques for generations to come.

Founded by TOYM awardee Victor Baguilat Jr., Kandama has championed cultural sustainability by integrating heritage weaves into contemporary fashion. The benefit show will feature Kandama’s newest collection, “Executive Outlaws,” which merges urban tailoring with ancestral textile traditions. It promises a vibrant evening of runway presentations, cultural storytelling, and community solidarity.

“Our goal is not only to showcase the beauty of Indigenous craftsmanship but to build a future where Indigenous women have access to safe, sustainable livelihoods,” said Baguilat. “This weaving center is more than a structure—it’s a home for cultural resilience and economic dignity.”

The weaving center will serve as a livelihood space, training ground, and heritage site, ensuring that the artistry of handloom weaving continues to thrive in its rightful birthplace.

The event will gather over 500 high-impact guests, including leaders from fashion, philanthropy, government, and media. Sponsors and supporters will be acknowledged on-site and permanently honored through inscriptions on the weaving center’s walls.

The press launch was held on June 2, 2025, at the Centro de Turismo in Intramuros, and will be followed by a pre-event mixer on July 4 at the AIM Center for Tourism.