Front-Row Vibrations: SB19 Plugs Into the Sony ULT Squad
P-pop kings join a star-studded lineup of creators and artists to amplify the ULT POWER SOUND experience across the Philippines.
Words Bernadette Soriano
Photos courtesy of Sony Philippines
August 15, 2026
P-pop Boy Group SB19 x Sony
Sony Philippines has formally elevated its flagship sound initiative with the high-profile induction of global P-pop phenomenon SB19 into the Sony ULT Squad.
Comprising Josh, Justin, Ken, Pablo, and Stell, the acclaimed quintet aligns with an expansive collective of influential cultural tastemakers, including Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto, and Jacqueline Jala.
Together, this formidable roster embodies the visceral energy and raw acoustic power synonymous with the ULT POWER SOUND series.
Having successfully bridged their local heritage with international acclaim, SB19 stands as an undisputed vanguard of modern Filipino pop music.
Their electric stage presence, boundary-pushing artistic trajectory, and unyielding rapport with fans mirror the core engineering philosophy behind the ULT POWER SOUND lineup: faithfully replicating the thrill, depth, and physical resonance of a live front-row performance.
Far outpacing a mere endorsement, this strategic union mirrors Sony’s steadfast stake in modern music, thereby cementing a resolve to champion creators whose cultural resonance spills past the spotlight.
Central to this alignment is a shared impulse to draw music devotees into every rhythmic shift, nuance, and melodic arc—thus recalibrating the boundary between sheer fidelity and raw emotional impact.
P-pop Boy Group SB19
“As we continue to grow the Sony ULT POWER SOUND brand in the Philippines, we wanted to collaborate with artists who embody the energy and passion that our products deliver. SB19 is the perfect partner—not only because of their remarkable influence, but because their powerful performances and connection with fans reflect what the ULT brand stands for. Through this partnership, we hope to inspire more Filipinos to experience music in a deeper and more meaningful way,” said Shuhei Sugihara, President and Managing Director of Sony Philippines.
Giving voice to this alignment, Sony Philippines Marketing Director Kentaro Imamura highlighted SB19 as exemplary of local artistry making global landfall, calling them “a new generation of Filipino artists making an impact both locally and globally,” noting how their uncompromising craft parallels the ULT POWER SOUND ambition to project the visceral rush of the arena directly into everyday ears.
Induction into the Sony ULT Squad represents a watershed leap in SB19’s explosive push to project Filipino music across international borders, effectively fusing their cultural crusade with an industry giant renowned for its cutting-edge technological prowess.
“Our music is driven by passion, energy, and connection, and that's what makes this partnership with Sony so special. As artists, we've always dreamed of taking Filipino music from local stages to the global spotlight, and we're proud to partner with a trusted brand like Sony that shares this vision. We hope A'TIN and music fans everywhere can experience our music through the ULT POWER SOUND series and feel the same energy we bring to every performance,” shared SB19.
As the fresh main event of the expanded Sony ULT Squad, SB19 will be front and center for the next ULT POWER SOUND campaigns, while in turn serving up exclusive content, immersive physical setups, and direct-to-fan energy.
Prospective attendees are urged to lock onto Sony Philippines’ official digital channels for registration drops, and join the online conversation using the official campaign hashtag #SB19JoinsSonyULT.
