FOCUS 2025: Celebrating Diversity in Asian Contemporary Art
Fusing cultural heritage and contemporary practice, FOCUS Art Fair London 2025 invites the global audience to experience the upgraded and world-class Asian contemporary art.
Words Katrina Clarice F. Abella
Photo courtesy of Focus Art Fair
October 07, 2025
FOCUS Art Fair, Europe's leading international art fair dedicated to contemporary Asian art, returns to London for its 4th United Kingdom (UK) and 11th global edition, bringing together global creativity.
This year's edition brings together more than 50 contemporary artists from Asia, including China, Japan, Korea, the Philippines, Malaysia, Indonesia, Singapore, Taiwan, and India, as well as Asian artists based in the UK, the United States of America (USA), and Europe.
FOCUS London 2023, Immersive Space (G10)
Founded in 2019 by Sungmin Hong and Jungwon Lee, FOCUS Art Fair aims to connect Asian contemporary artists to international audiences in Europe, North America, and the Middle East. It is a cultural bridge for the artists and audience, where east and west meet, offering a global perspective on contemporary arts.
“FOCUS believes that now is the perfect moment to establish a new contemporary Asian art fair within the London art market. The fair aims to engage not only the city's vibrant Asian diaspora in art, but also a broader audience, encompassing local visitors, collectors, and cultural institutions,” said Boram Lee, Deputy Director at FOCUS Art Fairs.
FOCUS New York 2023, May, Chelsea
With the art fair's edition in Paris, New York, London, and Porto, Asian contemporary art was developed, attracting 100,000 visitors and recording £10 million in sales.
This year's art fair is set to showcase diversity, innovation, and creativity by bringing together established artists and emerging talent.
FOCUS London 2024
Among the artists is Korean sculptor Meekyoung Shin. She sculpts soaps into Chinese porcelain and Buddha figures representing impermanence and cultural identity. Her works will be displayed alongside Jaejun Lee's Chinese porcelain sculptures, which incorporate innovative techniques and tradition.
Another highlight is a group exhibition from the Philippines Centre for International Trade Expositions and Missions (CITEM), led by environmental art pioneer Luis E. Yee Jr. (JUNYEE), featuring nine artists. The exhibition includes installations, figurative works, textile art, and conceptual pieces from artists such as Pong Bayog, Dino Gabito, and Raffy Napay, which feature the beauty of Filipino contemporary art.
FOCUS London 2024
Japanese artist and pop star Kento Senga of Kis-My-Ft2 will present his sculptures and paintings showcasing his signature 'FiNGAiSM' art style, emphasizing tactile and gesture in blurring boundaries between painting and sculpting.
Adding a cultural layer, Yi Crafts will showcase the crafts and cuisine of the minority ethnicities of China, celebrating the creativity and innovation of adopting contemporary arts in the community and tradition; bridging between the visual arts and cultural traditions.
FOCUS London 2023, G3 (Human energy, Yann TOMA)
With over 30 galleries, including One East Asia in Singapore, SH Gallery in Tokyo, Teravarna Art Gallery in Los Angeles, Hanmi Gallery in London and Seoul, and Jay Chung Gallery in New York, FOCUS 2025 delivers a wide array of Asian contemporary art and talents.
“By combining exceptional artworks with targeted programming and community engagement, FOCUS strives to establish the fair as an unmissable cultural event in London's art scene,” said Lee.
FOCUS New York 2024
The Art Fair’s vision and mission are echoed with key partners: LG Corporation, Cassina, The Sotheby's Institute of Art, Diptyque, and the Philippines CITEM. Global partners One East Asia and the Asian Society aim to bring a more inclusive space for art, spotlighting different races, colors, and classes.
The art fair invites collectors and newcomers to the event to immerse themselves in diverse works, showcasing contemporary art's evolution in Asia.
FOCUS Art Fair London will occur in the Saatchi Gallery from October 16 to 19, 2025.
