An Ode to the Outdoors
Get whisked away to the official brand launch of B&B Italia Outdoor.
Image courtesy of B&B Italia
January 30, 2023
Hybrid by Antonio Citterio
B&B Italia Outdoor celebrates 15 years of contemporary outdoor living this year. The acclaimed collection is a project born from the desire to bring to the outdoors the quality and care that have always distinguished B&B Italia’s contemporary design.
Ane Preysler, Loli Sy, Fiona Ottiger, Wanda Rottstegge, Angela Sy
The event also marked the relaunching of the newly renovated B&B Italia Outdoor showroom, housed on the ground floor of the Twenty-Four Seven McKinley building, BGC—the perfect space to showcase a collection dedicated to elevated outdoor living.
The sophisticated nature of the outdoor collection was showcased through a full sensory indoor experience intended to celebrate nature in all its glory. Incorporating natural scents, sounds, and sights to invoke the atmospheric and immersive outdoor feeling, guests witnessed transformed furniture displays arranged throughout the space.
Each room features distinct pieces by world-renowned designers, encapsulating perfectly the values of B&B Italia with uncompromising quality and design such as Patricia Urquiola’s Canasta and Butterfly collections; Antonio Citterio’s Mirto Outdoor, Ribes, and Erica seating systems; and most recently, the Borea by Piero Lissoni.
Liz Uy with her curated collection
One of the notable vignettes includes a room designed by renowned celebrity stylist Liz Uy, whom the brand partnered with recently in a video feature that spotlighted Uy’s beloved B&B Italia Outdoor pieces. The room reflects the fashion maven’s unique sense of style and is adorned with some of her personally curated accessories, all complementing B&B Italia’s Erica sofa and armchair, Tramae ottomans, and the Tobi-ishi small table.
The quest for technological innovation, research, and excellence provides the foundation for all of B&B Italia’s activities, complemented by the brand’s wholehearted attention to sustainability. These efforts for sustainability come to fruition with Piero Lissoni’s Borea collection, which has been internationally recognized for its unmistakable design and ecological materials and received the 2022 Green Good Design Award from The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Meeting members of the press, architects, designers, and society guests was a representative for B&B Italia’s Asia Pacific arm, Wanda Rottstegge, Head of Retail & Wholesale.
Guests enjoyed the afternoon, supplied with a selection of fresh herby and fruity cocktails by The Curator and modern Italian pass-arounds served by Cibo di M by Margarita Fores. They were also treated to a special performance from Steps Dance Studio, led by Sofia Elizalde and choreographer James Laforteza, who stunned the crowd with a contemporary dance incorporating art, movement, and B&B Italia Outdoor pieces. Guests also went home with a customized fan designed by Filipino artist Reena Gabriel featuring B&B Italia Outdoor’s 15-year anniversary logo, produced by Casa Mercedes.
(Clockwise from upper left) Therese Ymson, Mika Villarosa, Riza Torres, Holly Quiet, Justin Convento, Audrey Carpio, Mia Borromeo, Yvette Fernandez
B&B Italia Outdoor is officially distributed by Focus Global Inc. Visit the showroom at the G/F Twenty-Four Seven McKinley, 24th Street corner 7th Avenue, McKinley Parkway, Bonifacio Global City, Taguig.
