A Natori State of Mind
Natori launches their Ready-To-Wear Fall 2024 collection.
November 20, 2024
Never losing touch, always tied to an East-meets-West sensibility, Natori RTW Fall 2024 shows the steady growth of the brand’s roots. “Today’s woman is confident as well as beautiful, achieving a symmetry between sensuality and discretion, between public perceptions and private realities.” This sentiment from Josie Natori was relevant when the “Natori State of Mind” campaign launched in 1984, and remains even more so in today’s world. The campaign intended to show how lingerie can emerge from bedrooms and closets and take center stage within Ready-To-Wear. Fast-forward four decades later, and the lingerie that started it all has come full circle as the base layer in a complete collection of dressing from the inside out and day to night.
Fall 2024 continues the initiative of building a core wardrobe with even more luxurious fabrics to layer into the mix. The collection has a universal appeal, offering a balance of versatile items for every climate. Fabrics include compact knit, double jersey, vegan luxe lambskin, faux mink, felt, wool, taffeta, crepe, and texture jacquard, with layering pieces made of jersey and silk charmeuse. Guipure laces and lace embroideries are reminiscent of the original Natori collections, now with a wear-out sensibility.
Key silhouettes for the season include bomber jackets, blazers, ponchos, and other outerwear essentials, predominantly with an artisan flair. The prints act as accents, grounded by artisanal jacquards and textures that are always synonymous with Natori. Cut-out motifs, embroidery, and appliques feature scrolls and paisleys, inspired by Natori’s expansive archive collection. Dresses range in length and silhouette with a focus on fluted hemlines. Colors range from neutrals of taupe, espresso, grey, sage, and of course, black, to bolder bottle greens and brick red. The collection conveys the value of staying true to Natori’s roots. A culmination of all things practical and magical for decades to come.
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