Where Tech and Function Meet Endurance
G-SHOCK unveils the G-STEEL GBM-2100 for their “Tough Like You” campaign, dedicated to those who endure the pressure of life and rise beyond it.
Words Erika Anne Sulat
Photo courtesy of G-SHOCK
October 24, 2025
G-Shock TOUGH LIKE YOU 3.0 Blue
Known for their durable and tough designs, G-SHOCK releases a new line of watches from the successful “Tough Like You” campaign.
With the theme, ‘Leading the Way,’ the newest G-STEEL GBM-2100 line is made for professionals who handle high-pressure environments and lead them triumphantly. It’s a fitting new addition to G-SHOCK’s mission of creating indestructible and strong watches that withstand the tests of time.
Made for Endurance
G-Shock TOUGH LIKE YOU 3.0
The G-STEEL series is made with young professionals in mind, steeling through the pressures of career while climbing the ladder of leadership and conquering their trepidations. It encompasses the creativity and out-of-the-box thinking of the younger generation.
“It’s about that internal pivot—where pressure becomes progress and toughness becomes leadership. The G-STEEL series was made for those moments. This timepiece is a true reflection of the toughness within today’s generation: composed, capable, and unapologetically driven,” says G-SHOCK General Manager Tomoaki Nakamura.
Where Technology Meets Function
G-Shock TOUGH LIKE YOU 3.0 Beige
The G-STEEL GBM 1200 is a combination of G-SHOCK’s well-known brand of durability with advanced technological aspects like Bluetooth® connectivity, solar technology, and day-to-day function.
The collection comes in three new colors: blue, burgundy, and a light yellow-gold vapor deposition, allowing young professionals to be sleek and stylish while maintaining the functionality needed to balance professionalism and relaxation after the grind.
The G-STEEL GBM-200, retailing for 18,300 PHP, is available on all G-SHOCK online and physical stores.
G-Shock TOUGH LIKE YOU 3.0 Pink
Visit G-SHOCK’s official website to learn more about G-SHOCK GB 2100:
