When Art Meets Rest: Ballet Philippines' Collaboration with Sealy
Ballet Philippines announces its latest partnership with Focus Global as part of their commitment to excellence and high standards, aiming to spotlight the importance of well-being for dancers as they nurture one’s artistry.
Text and images provided by Ballet Philippines
August 2, 2023
Focus Global Inc. recently announced its partnership with Ballet Philippines for the launch of Sealy Posturepedic® mattresses. With their shared values of excellence, dedication and high standards, the two companies have come together to amplify the conversation on the well-being of dancers, who need “the perfect sleep” in order to foster their art form. The collaboration was made official last July 26 in an exclusive MOA signing event at the Focus Global Inc,. flagship showroom in Twenty-Four Seven McKinley, BGC.
Special guests and press friends were also treated to an exclusive look at the upcoming social media campaign starring Ballet Philippines dancer Ysabel Bernardo. The newly produced video, shot at the Sealy showroom, features Bernardo waking up from a restful sleep on a Sealy Posturepedic® mattress, and then performing a dance routine in peak condition. “Ballet Philippines, as the country’s leading professional dance institution, shares our vision of craftsmanship, innovation, and artistic expression,” shared Focus Global Inc. President Stephen Sy. “Together, we embark on a journey that will showcase the transformative power of our respective industries and create an impactful campaign for our clients, patrons, and audiences.”
Excellence beyond the realm of sleep
Ballet Philippines President Kathleen Liechtenstein was present at the event, calling the new partnership an honor and a privilege. She also highlighted the importance of sleep as the key to a successful dance career. “Through this harmonious pairing of two like-minded brands, we endeavor to bring to light the importance of wellbeing and balance,” she shared in her opening remarks. “As a professional dance company, movement is our raison d’etre or reason for being. Every perfectly executed jete or arabesque is powered by healthy habits that include time for rest and recovery.” Joining Liechtenstein at the contract signing were Ballet Philippines Trustees Bernadette Montinola-Aboitiz and Rosalind Wee.
Focus Global Inc. President Stephen Sy took time to talk about the partnership before a symbolic toast: “This momentous occasion signifies the partnership between the two pillars of excellence: the world of luxurious sleep solutions and the captivating grace of ballet. At Focus Global Inc., we have always been committed to providing our clients with the finest products, coupled with excellent customer service, and this partnership with Ballet Philippines allows us to extend our dedication to excellence beyond the realm of sleep.” Appearing alongside Mr. Sy were two special guests from Singapore: Sealy Asia Director/General Manager Chee Yan Lee and Sealy Asia Head of Regional Sales & Hospitality Dennis Tan.
A dancer’s dream mattress
At the very heart of ballet lies the dedication in mastering the art of dance. Healthy bodies, quality sleep, and proper posture allow high performance individuals like professional dancers to be at their optimum best. With the innovative Sealy Posturepedic®, it is now possible to achieve all three. The mattress is designed in cooperation with experts from the Orthopedic Advisory Board. Each mattress is meticulously crafted to ensure a restful and rejuvenating sleep experience. Their cutting-edge, patented coil technology delivers targeted spinal support and long lasting comfort. With years of research and development behind their products, Sealy has become one of the most trusted mattress brands in the world.
“There was no better choice for us when it comes to rest, recovery, and sleep technology than Sealy,” shared BP President Kathleen Liechtenstein. “Their products do not only promise a good night’s rest; their state-of-the-art innovations for bedding products also provide unparalleled support for better sleep and posture. For high performance individuals like our world-class dancers, this is—pun intended—the ultimate dream.”
