Watsons Champions Hair Confidence for Every Filipino
For Watsons, haircare is more than a practice—it’s an identity.
Words Mikaelah Bianca Panopio
Photo courtesy of Watsons Philippines
October 27, 2025
At its core, Watsons has always been about care. And its latest vibrant campaign about hair, ‘Flip It, Flaunt It,’ reaffirms just that. More than a mere project, it stands as an empowering movement that celebrates every Filipino’s unique hair journey and inspires unapologetic self-love.
Through a wave of immersive events and compelling online content, Watsons has brought together a community bound by a shared love for individuality, creativity, and wellness.
With 1,166 branches across the country, Watsons continues to demonstrate its commitment to providing premium health, beauty, and lifestyle products, making it easy for every consumer to find the perfect solution for their needs.
Hair plays a huge role in our lives. It’s more than just part of our appearance. It’s a powerful form of self-expression, a reflection of personal style, and a source of confidence. But with the countless products and routines to choose from, taking care of it can feel overwhelming, and Watsons understands.
Every hair type is different, but Watsons ensures that everyone is catered to by curating an incredibly wide array of the finest, transformative haircare products under one roof, ranging from beloved local brands to popular international names.
So, whether you have straight, wavy, or curly hair, or deal with issues like dryness, breakage, and split ends, there’s always something for you.
In the ‘Flip It, Flaunt It’ campaign, Watsons highlights its must-try exclusives. Those seeking treatment for damaged or weak hair, products such as DOVE Peptide Bond Repair Treatment Creme Mask, FINO Premium Touch Hair Oil, PANTENE Pro-V Miracles Intensive Treatment Mask, and WATSONS HAIR PRO Heat Active Treatment provide intensive repair and deep nourishment.
MONDAY Shampoo and Conditioner Smooth, and LUXE ORGANIX Premium Keratin Curl & Define Essence, which contains moisturizing and defining ingredients, are great for curly, wavy, or frizzy hair.
For those with oily hair who want a quick refresh, ELLIPS Dry Shampoo Blossom and SILK SECRETS Dry Shampoo Volume & Shine With Jasmine & Peony provide an easy, no-wash solution that revitalizes hair.
Watsons also offers products for shaping, holding, and texturizing hair, including HAIRFIX Frizzy Away Hair Wax, GLAMWORKS Strong Hold Hair Spray, and FRESH Hairlab Hya + Keratin Super Volume Texturizing Hair Sea Salt Spray.
And the ‘Flip It, Flaunt It’ movement doesn't stop here. The campaign has launched a social media series called Hair Chair Stories, featuring educational insights from dermatologists and stylists regarding all things hair.
It goes to show that Watsons doesn’t just showcase haircare products with forward-thinking formulas, it also empowers Filipinos to embrace and flaunt their hair with confidence.
Customers are invited to be a Watsons Club Member to enjoy exclusive perks this 2025, including up to 50% OFF, Buy 1 Take 1 deals, Gifts with Purchase, and access to Watsons events.
