The NEO 3.0 Concept
The enhanced NEO 3.0 boutique concept offers an engaging and all-encompassing experience for clients, guiding them through various facets of the brand.
Text and images courtesy of Tedrick Yau
March 15, 2023
Montblanc's excellence in craftsmanship has extended to diverse accessories from leather goods, watches, to writing instruments. Recently, the brand officially opened its newest boutique at Solaire Resort Entertainment City. The celebration also launched the Maison’s On The Move Collection, effortlessly blending style and functionality and elevating the experience of life on the go to new heights.
The enhanced NEO 3.0 boutique concept offers an engaging and all-encompassing experience for clients, guiding them through various facets of the brand. The first in the Philippines, it is aligned with Montblanc’s strong success as a luxury business lifestyle brand of choice.
On The Move collection backpack
On The Move collection business accessories
Key collections and products are incorporated into the store's design as unique themes. Designer Noé Duchaufour-Lawrance drew inspiration from the fluid, cursive handwriting evocative of Montblanc's signature fountain pen. Just as a novel begins with a single stroke of the pen, the Montblanc boutique marks the start of a patron's journey toward a life in motion. With new materials such as walnut and travertino, black lacquer and wood; a minimalist design, and warm lighting, the space is elegant and inviting, allowing patrons to focus on the most important aspect - the products themselves.
A Meisterstück Journey
The boutique also pays tribute to its origins by incorporating a Meisterstück counter, which is a German word for masterpiece. This counter will evoke memories of the counters from the Maison's inaugural boutique and pay homage to the signature Meisterstück collection. The Meisterstück collection embodies both the fundamental identity of Montblanc and the iconic writing instrument line that has been a hallmark of the Maison since 1924.
“The new concept offers an elevated retail experience to all new and existing clients of Montblanc, with a selection of crafted and modern products that reflect the modern business lifestyle. This new boutique concept, that we have opened in Solaire is reflective of the Maison’s status as a global luxury brand, with a strong expertise in craftsmanship, and a promise of reliable and modern products,” said Mr. Matthieu Dupont, President, Montblanc South East Asia and Oceania.
The boutique's immersive experience is further elevated with a brand-new leather wall fittings that highlights the Maison’s diverse key leather collections harmoniously, ranging from the timeless Meisterstück to the recently launched On The Move collection made for those with a fast-paced and active lifestyle.
Visit the newest Montblanc boutique on the Ground Floor of The Shoppes, Solaire Resort Entertainment City. Montblanc is also available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5, City of Dreams, and Resorts World.
