Bringing music and fashion together, OXGN welcomes ALAMAT and XONARA while introducing a Holiday Collection with a bolder take on seasonal style.
Words Mian Centeno
Photos courtesy of OXGN
November 13, 2026
OXGN welcomes ALAMAT and XONARA as its newest brand ambassadors, bringing together fashion and music in a partnership that celebrates individuality.
Alongside the announcement, the brand introduces its Holiday Collection, offering a less conventional approach to festive dressing through statement details, rich textures, and pieces with a little more attitude.
Representing distinct voices in the Philippine music scene, ALAMAT and XONARA bring their own identities and creative expressions to the OXGN community.
Through their music and performances, both acts connect with a generation that values authenticity and sees personal style as another way to communicate who they are. Their partnership with OXGN builds on this shared interest in confidence, creativity, and self-expression.
That same attitude carries into the Holiday Collection, which moves away from traditional seasonal dressing in favor of more individual looks. Leather details and snakeskin textures introduce an edgier character to the lineup, while statement pieces offer styling options for holiday parties, gatherings, and nights out.
Balancing contemporary design with versatility, the collection encourages wearers to approach festive dressing on their own terms.
As brand ambassadors, ALAMAT and XONARA will take part in OXGN’s upcoming campaigns and initiatives, creating opportunities to connect with young consumers through fashion, music, and shared experiences.
Together, the partnership and collection reflect a broader idea: style does not have to follow a set formula. Whether expressed through music, performance, or what one chooses to wear, individuality remains at the heart of making a statement.
