Shake Shack reveals next location in SM North EDSA
Hoarding showcases Philippine endemic flora and fauna.
Text and images courtesy of Visions & Expressions
March 16, 2023
Shake Shack SM North Edsa’s hoarding featuring Raxenne Maniquiz’s interpretation of Philippine flora and fauna.
Shake Shack unveils its newest spot with a wilderness inspired hoarding spanning the stretch of its up and coming space in SM North Edsa.
An Urban Shack Garden
While Shake Shack’s humble beginnings as a hot dog cart were tied to a New York City art installation, Shake Shack’s commitment to supporting the local art community remains steadfast to this day. Throughout the various store openings in the country alone, the iconic New York burger joint has consistently supported and forged partnerships with both established and emerging local artists.
Continuing its tradition, Shake Shack collaborates with local graphic designer and illustrator Raxenne Maniquiz for the store’s construction hoarding. As a 2021 Young Gun Awardee, Raxenne’s artistry depicts a high appreciation of the native (and mostly endemic) flora and fauna with brilliant and bold color contrasts and deep, painterly strokes. Drawing inspiration from the heritage trees found in Metro Manila and Philippine flora and fauna, her hoarding design is a trippy and stunning visual walkthrough of Quezon City’s lush and vibrant environmental surroundings and open spaces, unbeknownst to many have long been a part of the city’s character. With its almost lifelike illustrations of lush and vivid greenery and flowers, the hoarding creates a vibrant backdrop for shoppers and diners alike in the country’s first SM Supermall.
Raxenne Maniquiz, the creative behind the vibrant hoarding of Shake Shack SM North Edsa.
I Spy at the Shack
More than a scenic homage to the country’s greeneries, the hoarding will also give patrons a chance to win exciting prizes through a game called “I Spy at the Shack”. Inspired by the children’s puzzle book “Where’s Waldo?”, the digital game will have Shack fans hunting for featured images that have been laid out in the hoarding design. Spot the correct item and participants can rack up weekly prizes until the end of the game. Lucky joiners who will complete the challenge will receive tickets for two to the Shake Shack Community Day, where they will have a chance to visit and dine for free before it opens to the public. Follow @shakeshackph on Facebook or Instagram for more details.
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Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group.
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult brand with widespread appeal. Shake Shack’s purpose is to Stand for Something Good ® , from its premium ingredients and employee development to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 32 U.S. States and the District of Columbia, including more than 100 international locations across London, Hong Kong, Istanbul, Dubai, Philippines, Singapore, Mexico, Tokyo, Seoul and more.
Learn more: shakeshack.ph | IG: @shakeshackph | t: @shakeshack_ph |facebook.com/shakeshackph
About SSI Group, Inc:
SSI Group, Inc. is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands that cater to all aspects of a quality lifestyle and is supported by a nationwide strategic retail presence. Leading the Philippine specialist retail market in terms of the size and breadth of its international brand portfolio and store footprint, SSI Group Inc. has also expanded its retail format offerings with its entry into eCommerce, unique restaurant concepts such as SaladStop! and Shake Shack, and mall developments such as the premiere lifestyle destination Central Square. It is also the first specialty retail company to receive the Economics Dividend for Gender Equality (EDGE) Certification in the Philippines and in Southeast Asia, as it reinforces strong gender balance and inclusive workplace culture. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for information.
