MOA20: Three Creative Visions and the 20-Year Story
SM Mall of Asia marks its 20th anniversary with a limited-edition collection by Filipino artists Raco Ruiz, Bitto, and Jill Arteche, turning the memories into collectible pieces of contemporary art.
Words Nanzi Sofia Sernadilla
Photos courtesy of SM Mall of Asia
September 2, 2026
Artists Raco Ruiz, Jill Arteche, and Bitto
Twenty years of shared memories, everyday encounters, and iconic moments come together in a new limited-edition collection from SM Mall of Asia.
In celebration of its 20th anniversary, SM Mall of Asia introduces the MOA20 Limited Edition Anniversary Drop, featuring original designs by Filipino visual artists Raco Ruiz, Bitto, and Jill Arteche.
Each artist brings a distinct creative perspective to MOA’s two-decade story, drawing inspiration from pop culture, nostalgia, everyday experiences, and contemporary Filipino life.
The MOA20 Collection
The collection transforms these familiar moments into statement shirts and premium canvas tote bags, offering shoppers contemporary keepsakes that celebrate 20 years of SM Mall of Asia as a destination for connection, culture, and community.
Three Artists, Three Perspectives
The three artists’ designs reflect different facets of Filipino creativity. Together, they create a collection that is both personal and familiar, capturing the spirit of a place that has become part of the Filipino memories.
Jill Arteche, a Manila-based visual artist and illustrator, is known for her vibrant and character-driven style. Her playful and relatable works have appeared across campaigns, editorial projects, merchandise murals, packaging, and exhibitions in the Philippines and abroad.
Artist, painter, muralist, and illustrator, Bitto explores persona; narratives through graphic figurative representation, typography, and abstraction. His recurring characters often capture quiet and intimate moments of everyday life.
Artists Raco Ruiz, Jill Arteche, and Bitto
Meanwhile, Raco Ruiz, a Manila-based multimedia creator, visual artist, and content creator, is recognized for his bold, colorful, and nostalgia-driven visual language. Working across visual art, photography, video, hosting, and digital content, Ruiz creates imaginative worlds influenced by pop culture, whimsy, and surrealism.
Art You Can Take With You
With these three distinct creative voices, MOA20 presents an anniversary collection that connects art with the experiences people have shared at SM Mall of Asia over the years. More than commemorative merchandise, the pieces offer a contemporary way to revisit memories and carry a part of MOA’s 20-year story beyond its halls.
The MOA20 Collection
From August 15 to September 15, shoppers who spend a minimum of P7,000 in a single receipt at any store at SM Mall of Asia can receive a complimentary MOA20 shirt or premium canvas tote bag, while supplies last. Redemption is available at Level 2, Main Mall, in front of Abercrombie & Fitch.
With MOA20, two decades of shared moments are reimagined through three creative voices, turning memories of the past into collectible pieces for the present.
Discover the artists. See the collection, and be part of the MOA20 drop.
