Makeup Brands College Students Love on a Hot School Day
As a college girly braving the summer heat, staying fresh while juggling classes, deadlines, and social life is a must
Words Veronica A. Balbin
March 21, 2025
With temperatures rising, it's time to switch up your beauty routine to keep your makeup intact all day long. Here are some tried-and-true local makeup brands that college girlies swear by—because looking good shouldn’t stop just because it’s hot!
If you use these local beauty brands, you won’t have to sacrifice your glam—even on the hottest school days! So, stock up on your faves and stay fresh, confident, and glowing all year long.
Happy Skin
This Filipino beauty brand has become a staple in the local beauty scene, thanks to its innovative yet easy-to-use products that care for the skin.
A favorite among college students? The Happy Skin Lip Mallow Tint, a METRO Beauty Awards 2023 Winner. With an array of shades to choose from, it’s perfect for achieving a natural lip look that lasts throughout the day.
blk Cosmetics
blk has been making waves in the beauty world with its mission to make beauty better—and it has a lot to offer for college students who want fuss-free, multi-purpose products.
One of its bestsellers, the Creamy All-Over Paint, is a game-changer. This multi-use lippie can also be applied to the cheeks and eyelids for a natural flush that’s practically foolproof. With shades ranging from soft pinks and berries to warm peaches and neutrals, there’s one for every mood, occasion, and skin tone.
Issy
If you’ve scrolled through TikTok or Instagram, chances are you’ve seen the hype around Issy—and for good reason! You can easily shop for their products on Shopee, Lazada, TikTok, or Look PH.
For college girlies who need their makeup to stay fresh all day, the Issy True Flex Powder Foundation is a holy grail. This skin-blurring pressed compact gives a natural, lightweight finish without the dreaded makeup meltdown. Plus, with nine different shades, you’ll surely find a match for your complexion.
Squad Cosmetics
If we’re talking budget-friendly products—or should we say college-budget-friendly products—Squad Cosmetics is the ultimate go-to.
This brand offers affordable yet high-quality beauty essentials, making them a staple in every student’s cart. You can find Squad Cosmetics on virtually every online shopping platform, so grab them while they’re still in stock!
One cult favorite? The Happy Pot—a multi-purpose blush that’s easy to carry wherever you go. With over 10 shades to choose from, it’s no surprise that these sell out fast. So, keep an eye out and act fast when you see them in stock!
GRWM Cosmetics
Last but definitely not least, GRWM Cosmetics takes pride in being a Filipino-centric beauty brand with a versatile lineup of products.
Need a long-lasting eyeliner or brow product to stay put through the heat? Check out the Super Fine Liner Duo and the Brow Express Pro, both available in multiple shades to match your preference. Whether you're rushing between classes or braving the scorching sun on campus, these products will keep your brows and eyeliner on fleek all day long.
