It’s A Coffee and Fragrance Lover’s Dream in Café Aromatique
Discover the perfect blend of coffee and fragrance at Café Aromatique in SM Aura, where your senses will be tantalized by exclusive brews and luxurious scents
Words Mika Reyes
Photos courtesy of SM Aura
July 31, 2024
SM Aura’s Café Aromatique is a feast for the senses. The coffee and fragrance festival is ongoing until August 5, 2024, at the mall’s Upper Ground Level Atrium.
The perfect fragrance paired with the ideal coffee brew can set the tone for the day, the search for that perfect combination has become an art form. Since its invention, coffee has not only been a beloved beverage but also a catalyst for meaningful conversations and connections. The simple act of sharing a cup of coffee has long been cherished as a way to catch up with friends, discuss ideas, and even spark new relationships.
Now, the game is changing. People are seeking ways to enrich their coffee experiences, introducing mini activities that elevate the ritual beyond the ordinary. One such innovative approach is combining coffee with the exploration of fine fragrances, creating a unique sensory journey that delights and intrigues. SM Aura brings this pursuit to life with Café Aromatique—a festival that seamlessly blends the worlds of exquisite scents and specialty coffee, promising an unforgettable sensory experience for all.
A Sensory Celebration
Nestled in the bustling heart of SM Aura, Café Aromatique is the ultimate haven for coffee aficionados and fragrance enthusiasts. The festival showcases an impressive lineup of partner establishments, including Deuces Coffee, Est Japanese Café, Yardstick, and the pop-up sensation Subtle Coffee. On the fragrance front, iconic names like SM Beauty, LOOK at Me, Clinique, Estée Lauder, and Jo Malone London promise a journey into the world of luxurious scents.
Discover your signature scent with SM Beauty’s luxurious lineup of fragrances.
Discovering the Perfect Brew
The festival's recent Coffee Cupping sessions, hosted by Deuces Coffee, were a highlight for both seasoned connoisseurs and curious beginners. Coffee cupping, a globally recognized method for evaluating the fragrance, aroma, and flavor of coffee, offered participants a chance to refine their palates and explore the subtleties of different coffee profiles. The hands-on experience was about appreciating the art and science behind each cup.
Coffee bliss with Yardstick’s Clockwork Orange, an orange creamsicle slushie and espresso concoction exclusively available at SM Aura.
A Journey Through Fragrance
Equally captivating was the exclusive Sniff Session led by internationally trained perfumer and fragrance specialist, Bernadette Lim. Participants were taken on a mesmerizing olfactory journey, learning to identify and appreciate the intricate notes that make up their favorite scents. Lim’s expertise and passion transformed the session into an enlightening exploration of the world of perfumes, leaving attendees inspired to build their own fragrance wardrobes.
Participants at Café Aromatique’s Sniff Session conducted by fragrance specialist Bernadette Lim.
Indulgence Awaits
The festival doesn’t stop at providing sensory delights; it also offers tangible rewards. Shoppers who purchase a full-sized perfume bottle during the event are treated to delightful surprises from Kevin Ong Patisserie and Panaderro, along with a complimentary cup of the finest brews from Café Aromatique’s partner cafes. This fusion of taste and scent creates a holistic indulgence that captivates all senses.
A participant delights in learning about the delicate nuances of coffee at the Coffee Cupping sessions hosted by Deuces Coffee at Café Aromatique.
Whether it’s the comforting aroma of a beloved brew or the exhilarating scent of a new perfume, Café Aromatique at SM Aura promises a feast for the senses.
Running until August 5, 2024, at the Upper Ground Level Atrium, this festival is a must-visit for anyone looking to elevate their daily rituals with a touch of luxury and sophistication.
