Inside MUJI’s Newest Store at SM Aura
MUJI opened its 12th store at SM Aura.
Words Art+ Magazine Team
Photos courtesy of MUJI
June 30, 2026
MUJI Eye Shadow 4 Colors and Cream Shadow
MUJI marked another milestone with the opening of its 12th store at SM Aura Premier on June 26, 2026. Located on the third floor, the branch became the brand's third location in Bonifacio Global City, joining its existing stores at Central Square Mall and Uptown Mall.
Opening Offers and Activities
To mark the opening, MUJI SM Aura rolled out exclusive promotions and in-store activities from June 26 to 28, with special prices continuing until July 1.
More than 50 everyday essentials—from clothing and skincare to household items and customer favorites—were offered at special prices, available exclusively at the SM Aura branch.
MUJI SM Aura
The first 1,000 customers in line each day during the opening weekend also received a complimentary MUJI Gift Set, no purchase required. Each set included two Plain Pandesal, one Ube Pandesal, one MUJI item, and a ₱300 voucher redeemable with a minimum purchase of ₱1,500.
A minimum spend of ₱1,500 gave shoppers access to a complimentary photobooth session and one Spin-to-Win entry, where prizes included a Makeup Box, Hard Carry Case, Hand Towel Twin Pile with Loop, and PP Cable Case with Stand. One Hard Carry Case was given away as the grand prize each day.
MUJI Cafe at SM Aura
Customers also joined the SNS Challenge by posting a photo taken inside the store using the hashtag #MUJIAuraOpening, following MUJI Philippines’ social media pages, and presenting a receipt worth at least ₱1,500. Those who completed all the requirements received a special gift set, with redemption limited to the first 150 participants during designated time slots.
MUJI Beads Sofa Body
Throughout the opening celebration, coffee-based drinks came with a free upsize. Customers who spent at least ₱1,500 in a single transaction also took home a limited-edition MUJI SM Aura tote bag, available in one of two exclusive designs while supplies lasted.
New Makeup Collection
The opening also introduced MUJI’s latest makeup collection, available exclusively at the SM Aura branch. Built around the theme “Natural and Healthy Look,” the collection focused on enhancing natural skin tones through lightweight, everyday makeup.
MUJI Lip Essence
The range included base makeup, along with lip products in fresh, summer-inspired shades. Each product was designed to fit seamlessly into MUJI’s Makeup Storage system, making it easy to organize and carry.
Formulated with moisturizing ingredients such as jojoba seed oil, shea butter, apricot kernel oil, and chamomile flower extract, the collection was created to deliver a comfortable, natural-looking finish.
MUJI Nail Care Oil
Visitors also had the opportunity to try the products at the Health & Beauty Wellness Booth, where complimentary makeup workshops were held throughout the opening weekend. Featured products included powder foundation, loose powder, eyeshadow, eyeliner, mascara, cheek color, lip essence, and lipsticks in a range of shades.
After each session, participants were encouraged to take mirror selfies and share their looks on social media.
MUJI Brushes
Store-Exclusive Bread and Drinks
Beyond shopping, guests could stop by the Coffee Counter, which offers a spacious dining area overlooking Bonifacio Global City. The café serves coffee, breads, pastries, rice meals, and soft serve ice cream.
Spanish Latte and Peach Danish
Available only at MUJI SM Aura were the Spanish Latte and Danish pastries. The Spanish Latte, served hot or iced, combines espresso, fresh milk, and condensed milk, with oat milk available as an optional substitute. Meanwhile, the Danish pastries featured flaky, buttery layers with Peach and Blueberry fillings, making them an easy pairing with any coffee order.
