Fully Booked arrives at the Surf Capital of the North

Bringing our favorite reads to the North, Fully Booked celebrates its 47th branch at SM City La Union.

Words Luis Joaquin Gregorio 
Photos courtesy of Fully Booked 
November 12, 2025

Fully Booked finally opened its 47th branch to the public at SM City La Union in San Fernando City last October, bringing our favorite reads to the North.

The arrival of the beloved bookstore in the Surfing Capital of the North marks its third branch in Northern Luzon, following those in Baguio and Laoag, and its eighth provincial branch alongside Batangas, Bataan, Bulacan, Laguna, and Pampanga.

With Fully Booked’s dedication to extending its services across communities, the newly opened branch offers the brand’s signature wide range of books and publications, catering to readers of all kinds.

Visitors and book lovers can expect a diverse selection of genres, acclaimed novels, classic bestsellers, historical memoirs, and more. The branch is also stocked with stationery, accessories, toys, and other trendy collectibles that Fully Booked is known for.

To celebrate its opening weekend from October 17 to 19, Fully Booked prepared exciting surprises for customers, including a special collaboration with Common Room. Together, Fully Booked and Common Room introduced the Ink Trail Adventure, featuring a La Union exclusive stamp showcasing a charming design of a cat and a dog reading by the beach.

This collectible stamp is part of a nationwide series available in Fully Booked stores nationwide, allowing customers to keep a memorable token from every branch they visit. Fully Booked’s newly opened chapter continues to celebrate readers and supports their journey by delivering stories and other essentials that nurture their imagination and love of reading.

Head over to Fully Booked SM City La Union, located in the City of San Fernando, and discover your next great read.