FOCUS London: Where Art Meets You
FOCUS London returns for another exciting year with a diverse range of digital and traditional artworks this October.
Images provided by FOCUS London
August 25, 2023
FOCUS London is a groundbreaking new art fair that celebrates the emerging co-existence of digital and traditional art forms, showcasing a diverse range of artworks that blur the boundaries between the physical and virtual realms. FOCUS will take place in the heart of London, at the iconic Saatchi Gallery, London from 4 - 7 October, 2023.
At the centre of FOCUS is a vision of the future, where cutting-edge technologies are combined with the world’s foremost artistic imaginations, where the best sustainable practices are universally embraced, and where collectors become the custodians of a revolutionary digital art heritage.
Unlike traditional art fairs, FOCUS aims to create an immersive environment where visitors can truly experience and engage with the artworks on display. This nurturing experiential approach sets FOCUS apart and attracts both seasoned collectors and art enthusiasts looking for a fresh way to connect with art.
Each gallery at FOCUS brings its own unique flavour to the event, presenting artists who push the boundaries of creativity and offer thought-provoking new perspectives. From contemporary masterpieces to experimental installations, the fair is a true celebration of artistic talent, providing a platform for both established and emerging artists to shine.
In line with its commitment to nurturing creativity, FOCUS is hosting a series of talks and workshops led by leading artists and experts, that focus on two key themes: sustainability and the
FOCUSPHERE (FOCUS*sphere). FOCUS strives to create a symbiotic relationship, acting as an incubator that brings together and supports young emerging galleries, ensuring their integration into the FOCUS ecosystem. Topics range from the Rise of AI, NFTs and Collecting Digital Art, to the best in Ecology Art Practise and the relationship between Art and the Environment.