Flaunting Hair Confidence With Watsons Hair Care

Watsons continues to champion wellness, self-expression, and confidence with its latest hair care campaign, ‘Flip It, Flaunt It.’

Words Luis Joaquin Gregorio 
Photo courtesy of Watsons
September 14, 2025

Hair isn’t just about appearance. It’s also a reflection of wellness, self-expression, and the confidence every person needs.

Watsons once again proves its commitment to promoting effective wellness and self-care with its latest hair care campaign, ‘Flip It, Flaunt It.’ The campaign highlights a diverse selection of hair products from celebrated local and international brands, catering to a wide range of hair types and needs.

With branches in malls and key locations across the country, Watsons, the Philippines’ leading retail chain and one-stop shop, continues to cater to every customer’s needs from health essentials and medicines to food items and cosmetics.

By having over 1,166 branches nationwide, Watsons provides easy access to a wide range of products and services, meeting both personal and everyday needs. Among its many offerings, the brand recently placed a strong spotlight on hair care through its ‘Flip It, Flaunt It’ campaign.

This initiative highlighted the diverse needs of Filipino hair types and featured expert insights from dermatologist Dr. Jarische Lao-Ang and celebrity hairstylist Dominic Mangat,  who shared tips on maintaining hair health and on enhancing one’s hair look.

The ‘Flip It, Flaunt It’ campaign encouraged customers to assess their hair needs and introduced them to products tailored to address those needs effectively. The campaign emphasized that healthy hair starts from within and should look just as good on the outside.

Watsons highlighted several must-have products that solve common hair concerns easily and affordably. For those maintaining straight hair, Naturals by Watsons Aloe Vera Shampoo, Silk Secrets One Minute Hot Oil, and Bremod Performance Cocoa Butter Conditioner offer great care and nourishment.

For customers with wavy hair, Watsons introduced options like Tsubaki Premium Moist & Repair Shampoo and Conditioner, Hair Treats Brazilian Botox Serum, and Naturals by Watsons Argan Oil, all designed to enhance volume and bring life to natural waves. 

Products from Zenutrients, Luxe Organix, and Noughty are available to provide specialized care and maintenance for curly hair.

Those struggling with oily hair can turn to Lauat Leave-On Conditioner and Vitress Keratin Shine Serum to lock in moisture and fragrance.

Hair color enthusiasts were also given recommendations from a wide selection of products that help restore hair health and maintain vibrant color, such as L’Oréal Everpure Brass Toning Purple Shampoo and Mise en Scène Perfect Serum.

All brands featured in the campaign are chosen for their inclusivity and effectiveness, reflecting Watsons’ commitment to supporting every Filipino’s hair journey with a diverse range of quality options.

With Watsons, hair care goes beyond aesthetics—it’s about nourishment, hygiene, and confidence.

Customers are also invited to join the Watsons Club and take advantage of exclusive promos available through the Watsons App, including great discounts, 50% off purchases, and Buy 1 Take 1 deals on a variety of products.