Exclusive: HA.MU Shares Their Bestsellers and Creative Vision
Bold, eccentric, and free-spirited—HA.MU is more than just a brand
Words Gabriel Padilla
Photos courtesy of HA.MU
February 28, 2025
Founded by college besties Abraham Guardian and Mamuro Oki, HA.MU is a powerhouse duo in today’s fashion scene, known for their striking silhouettes, vibrant colors, sleek designs, and elevated basics. Together, they form the creative force behind an influential yet deeply intentional brand.
In a conversation with one-half of HA.MU, Abraham shared how he and Mamuro balance their roles in creative direction and execution. Their tagline, “Maximalist/Minimalist Fusion of Free Spirits,” perfectly encapsulates their approach to design—Abraham gravitates towards a bold, maximalist aesthetic, while Mamuro embraces a more laid-back, minimalist style. Yet, with every collection, their contrasting visions seamlessly merge, creating the unmistakable signature that defines HA.MU.
Be Bold!
Don’t be fooled by the fun colors, intriguing textures, and unique silhouettes—boldness isn’t just an aesthetic at HA.MU; it’s the brand’s DNA. Abraham revealed that HA.MU was born out of frustration with the fashion landscape at the time and the lack of clothing that truly resonated with them. Their desire for self-expression and individuality led them to create a brand that breaks boundaries and redefines personal style.
But HA.MU is more than just eye-catching fashion—it carries a message. Each collection celebrates individuality, inviting people to wear what makes them feel seen, empowered, and unapologetically themselves. In a world that often pressures individuals to conform, HA.MU offers a refreshing alternative—a space where fashion isn’t just worn, but lived. Delusion? No—just bold self-expression.
HA.MU’s Most Iconic Pieces
Like any brand with signature pieces, HA.MU has made waves on social media with its bubble denim designs and birthday crown. If you’ve ever spotted sculptural bubble vests or statement crowns, you know they’re crafted with intention.
The inspiration behind HA.MU’s birthday crown comes from childhood birthday parties. Abraham recalled feeling like something was missing from his birthday outfit—leading to the creation of a playful yet regal crown, which would later become a HA.MU staple.
Meanwhile, the bubble denim pieces—from the Bubble Vest to the Bubble Bermuda Shorts—have become beloved for their versatility. Whether seamlessly blending with wardrobe staples or standing out as statement pieces, these designs remain some of HA.MU’s most sought-after items long after their initial release.
Muses and Models
From the runway to influencer campaigns, HA.MU remains true to its vision by collaborating with individuals who connect with its brand ethos. Abraham emphasized that when choosing collaborators—whether influencers or celebrities—the process is highly selective. HA.MU looks for individuals who naturally embody their fearless and expressive aesthetic, ensuring that each partnership is an authentic extension of the brand’s identity.
Onward and Upward
As HA.MU celebrates its eighth anniversary, the brand is setting its sights on expansion—growing its team, pushing creative boundaries, and taking its vision to a global stage. With aspirations to produce garments abroad, HA.MU remains dedicated to crafting meaningful, intentional pieces that resonate with free-spirited individuals.
Intention, boldness, and balance—HA.MU continues to stand out not just as a brand but as a movement. It doesn’t embrace boldness to intimidate but to inspire and uplift. More than fleeting trends and conformity, HA.MU is a true expression of creativity and individuality.
Their fashion advice? "Go big or go home."
In an ever-evolving fashion landscape where trends come and go, HA.MU reminds us to always push our vision to 110%. Wear what makes you happy, explore self-expression, and embrace the free-spirited energy that defines HA.MU.
