Estée Lauder Officially Introduces New Double Wear Partner

Estée Lauder’s You See Double Wear, I See a story kick-offs with new brand partner BJ Pascual.

Text provided by Estée Lauder
Photos provided by Kyla Olives-Laurel, Kristine Barriero, and Paui Guevarra
March 7, 2023

Estée Lauder finally introduced the brand’s new partner for Asia’s No.1 liquid foundation – Double Wear. Celebrity fashion photographer BJ Pascual was welcomed by Brand General Manager Gay Lao-Chen in front of friends from both the beauty and fashion industry. What made the night more exciting is the unveiling of the BJ’s Double Wear Story–which is one of the five stories chosen to be part of the regional campaign. BJ Pascual shared more about his experiences and empowered the guests the embrace their destiny and individuality.

Big names such as Liz Uy, Chris Nick, Kylie Versoza, Rhian Ramos, and Liza Soberano also experienced the different power demos for Double Wear conducted by Estée Lauder’s Beauty Advisors. Guests were also treated to a live makeup demo led by celebrity makeup artists RB Chanco and Gery Penaso, with Sam Lewis and Aduke Ogunsanya as their muses.

After the program, guests enjoyed the awesome beats of DJ Xtina Superstar while enjoying cocktails from The Botanist Gin and Remy Martin.

Double Wear Stay-In-Place Foundation is available in all Estée Lauder Retail Stores.