Chloé Opens First Boutique in Greenbelt, Manila
Paris-based fashion house Chloé officially opens its first boutique in the Philippines
By Art+ Magazine
January 7, 2025
Chloé opens a new boutique inside Greenbelt 4 in Manila, the Philippines. The open-plan boutique spans 98-square-meters, in which the leather goods, shoes and accessories collections are housed in a welcoming and immersive environment, starting with Spring 2025 by Chemena Kamali.
The store design encapsulates the DNA of the French Maison, reinterpreting familiar vocabulary to establish a new vision that feels both current and timeless. Familiar curves echo throughout: shaping the central wall and the seating area, which is inspired by a mid-century conversation lounge. A palette of neutrals and earthy hues is enhanced by tactile and authentic materials, such as limestone, stainless steel, leather and ceramics.
“Chloé is excited to expand our presence at Greenbelt 4. This is our first cross-category boutique in this important market, the Philippines, where we’ll build a customer base and continue the Maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asia markets.” Laurent Malecaze, President and CEO of Chloé.
For further information, contact:
Danica Valdes-Lloren
Visions & Expressions
Email: [email protected]
or
Ina Arabia-Garcia
Stores Specialists, Inc.
Email: [email protected]
