Celebrating 40 Years of Bounty
Bounty marks 40 years and vows continued support for food security.
Words Art+ Magazine Team
Photos courtesy of Bounty
July 12, 2026
Bounty reaffirmed its commitment to helping improve the country’s food security as it celebrated its 40th anniversary, highlighting its role in supporting local agriculture and food production.
The commitment was emphasized by Atty. Kenneth Cheng, CEO of Bounty Fresh Group Holdings, Inc. and president of Fresh Group, during the company’s anniversary celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig.
Company executives, media partners, and industry representatives attended the event, which looked back on Bounty’s four decades in business while discussing the challenges facing Philippine agriculture and the company’s plans moving forward.
“For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country’s food security. We’re committed to safeguarding food security for all Filipinos through agricultural production and leadership,” Cheng said.
Food security remains a major concern for the Philippines. The country ranked 67th out of 113 economies in the 2022 Global Food Security Index, and government agencies continue to push initiatives aimed at improving access to affordable and reliable food supplies.
Bounty said it plans to continue expanding local agricultural production by working closely with Filipino farmers. The company provides training, technical support, modern farming tools, and market access to help farmers improve productivity and sustain their livelihoods. They said these efforts also help strengthen the local poultry industry while ensuring a steady supply of safe and quality food.
“We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability,” said Mr. Rodolfo Abelardo “Polo” Ablazo, general manager of the Commercial Feeds–Agribusiness Group. “When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food.”
From a small farm to a national business
Bounty started in Santa Maria, Bulacan as a layer farm with 5,000 chickens. Over the years, it expanded its operations by investing in hatcheries, feed mills, dressing plants, breeder farms, and broiler facilities, allowing the company to oversee production from farm to market.
In 2023, Bounty reorganized its operations under the One Bounty structure, bringing together four business groups: Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group. The move was aimed at aligning the company’s operations and strengthening collaboration across its different businesses.
Today, Chooks-to-Go has more than 2,200 takeout stores nationwide. “For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better,” said James Benedict Carreon, president of Restaurant Group.
“Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to food made better,” added Arch. Edwin Chen, president of Branded & Value-Added Group.
As it enters its fifth decade, Bounty said it will continue investing in innovation and partnerships to help strengthen the country’s food supply while supporting farmers, livestock raisers, and local communities.
