Beneath the Riviera Sun: Summer Style at Rustan’s
Welcome the season with easy style, curated experiences, and a relaxed take on summer living, inspired by the charm of the Riviera.
Words Art+ Magazine Team
Photos courtesy of Rustan’s
April 26, 2026
Summer brings a natural shift—slower days, lighter moods, and a focus on comfort and style. This season, Rustan’s reflects that feeling with Beneath the Riviera Sun, its Summer 2026 campaign shaped by the warmth and understated elegance of the Mediterranean coast.
The campaign launched at Rustan’s Makati, where guests explored a thoughtfully designed space that brought together fashion, beauty, and lifestyle in a cohesive way.
PLEATSMAMA Berry Purple
A Riviera-Inspired Experience
Across the store, interiors were reimagined to reflect coastal living. Light textures, easy silhouettes, and refined details created a setting that felt relaxed yet polished—encouraging guests to explore and enjoy the space.
Rustan’s Beneath The Riviera Sun
Each floor offered a different take on the Riviera mood. The Women’s Floor featured live jazz and upbeat performances that added energy to the shopping experience. The Men’s Floor leaned into a more laid-back atmosphere with acoustic sets, while the Beauty Floor focused on a more sensory experience with ambient music, DJ sets, and live beauty moments.
Guests could take part in a range of activities throughout the store. Gelato carts and summer drinks added a seasonal touch, while interactive stations like Instax photo stations, sticker customization, and personal styling sessions encouraged creativity. Beauty consultations and quick makeovers offered a more personal experience, alongside lifestyle activations designed for browsing and discovery.
MARIO BADESCU Lip Masks
On the fifth floor, a fashion presentation brought the collection to life, with models moving through the space in relaxed tailoring, resort wear, and versatile summer pieces.
A few levels down, The Style Edit: Le Soleil de la Riviera showcased curated seasonal looks from various brands, highlighting pieces that transition easily from city to coast.
Together, men’s, women’s, beauty, home, and kids’ selections created a connected experience that went beyond shopping, inviting guests to take their time and explore.
Rustan’s Beneath The Riviera Sun
A Season of Style and Discovery
Following the launch, Beneath the Riviera Sun continues as a month-long campaign across Rustan’s Makati, Shangri-La, Alabang, Gateway, and Cebu. Shoppers can expect a more elevated retail experience with exclusive offers and curated selections.
COUCOUKINI Swim Line
Seasonal highlights include discounts on summer essentials—from fashion and accessories to beauty and travel items—along with bundled deals and brand-specific promotions available throughout the campaign.
Select brands will also feature in-store activations and limited-edition releases, offering customers access to new and seasonal pieces, alongside special incentives designed to enhance the shopping experience.
Rustan’s Beneath The Riviera Sun
More than just a seasonal update, Rustan’s presents a complete take on summer—where style, experience, and atmosphere come together in a way that feels easy, refined, and current.
Special thanks to: Lancôme (Beauty), Philippine Wine Merchants (Curated selection of wines, spirits, and cocktails), Vespa (Sponsors / Partners).
Shop at a Rustan’s near you, online at Rustans.com, or via our Personal Shopper at 09171111952. For updates and announcements, head to @RustansBeautySource on Instagram, Facebook, and TikTok, and @rustansph and on Instagram and Facebook.
