Beauty Addict: Decoded
Rustan’s Beauty Addict marks its 13th year with a futuristic celebration of beauty, brimming with immersive experiences and exclusive rewards.
By Art+ Magazine Team
Photo courtesy of Rustan’s
September 16, 2025
Rustan’s Beauty Addict: Decoded ushers in a bold new era. On September 13, 2025, the highly anticipated annual event made its dazzling return at Rustan’s Makati, treating beauty enthusiasts to a sensory journey through the latest in skincare, makeup, and innovation.
Reimagined with the sleek sophistication of neon circuits, holographic textures, and futuristic design, Rustan’s Beauty Source transformed into a radiant, tech-inspired wonderland. Striking visuals and dimensional lighting created a portal into a world where beauty meets science and innovation powers every transformation.
Celebrating Beauty Across All Locations
This year’s event leveled up as all Rustan’s stores across Manila joined in the festivities, each bringing its own unique entertainment experience. At Rustan’s Makati, DJ Xiro energized the crowd with his signature beats, followed by an electrifying set from special guest KATDJ, who kept the party pulsing into the night. Rustan’s Alabang grooved to DJ Dimples, while DJ Yanniquinn lit up the scene at Rustan’s Shangri-La.
Unlocking the Codes of Beauty
True to tradition, Rustan’s Beauty Addict celebration rewarded loyal patrons and welcomed new guests with a host of exclusive offers and experiences. For one day only, shoppers enjoyed special rewards—including up to 20% off from participating brands.
Each guest received a complimentary Rustan’s Beauty Addict Metal Gua Sha Face Tool, perfect for elevating their skincare routine. Early birds who shopped between 10:00 AM to 12:00 PM at Rustan’s Makati were gifted a Gentle Express Facial voucher from Face Sculpt, plus a ₱200 welcome voucher.
Throughout the day, Beauty Addict members enjoyed a ₱1,000 OFF stackable discount with a minimum ₱10,000 spend at Rustan’s Beauty Source. Online shoppers joined the celebration using the event-exclusive code BeautyAddictUnlocked1000 at Rustans.com to enjoy the same indulgent discounts.
Personalized Beauty Experiences
Beyond the exclusive deals, the event invited Beauty Addict members to personalize their journey through curated experiences. Those who spent a minimum of ₱2,000 could build their own beauty kit—taking home a limited-edition Lippy pouch filled with four mini products of their choice.
Rustan’s also spotlighted its Beauty Addict loyalty program, offering complimentary memberships on event day with any beauty purchase. Members enjoyed x10 points on purchases of ₱1,000 and up—maximizing value while unlocking a host of future rewards. Shoppers were also encouraged to download or update their Beauty Addict Mobile App details to earn bonus points, with +100 points for new members and additional rewards for updated profiles.
The Celebration Continues
Beauty Addict: Decoded is more than a one-day spectacle—it extends into a month-long celebration both in-store and online at Rustans.com.
From September 14 to 30, Beauty Addict members enjoy a x5 points multiplier on all purchases, adding even more value. For those who indulge further, Rustan’s rewards bigger spends:
Spend a cumulative ₱30,000 from September 1 to October 31 and receive a pair of Audio-Technica wireless earbuds—a perfect fusion of tech and beauty.
Every ₱5,000 spent from September 1 to November 30 earns an e-raffle entry to the Tokyo in Technicolor Raffle.
Grand Prize: A luxurious 4D3N stay for two in Tokyo with Business Class flights via All Nippon Airways.
Second Prize: A ₱100,000 shopping spree at Rustan’s Beauty Source.
Third Prize: A Shark FlexStyle Full Package (HD440SL) and Meta Quest 3 (512GB).
Online shoppers also enjoy free weekend delivery throughout September via the Beauty Delivered Free promo. Meanwhile, in-store guests can add a personal touch to their beauty finds with Custom Beauty On Us—a complimentary product personalization service available on September 13 at Rustan’s Makati and September 27 at Rustan’s Alabang.
Follow @RustansBeautySource on Facebook, Instagram, and TikTok for the latest updates. Visit rustans-thebeautysource.com or join the RBS Viber Community at bit.ly/RTBSonViber for real-time announcements.
