Ariana Grande x Swarovski Capsule Collection Unveiled
February 25, 2025
Swarovski unveils its first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande. Co-created by the pop icon and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music, reflected in musical notes and hearts.
Channeling Ariana’s radiant spirit and infused with Swarovski’s joyful extravagance, the 16-piece collection translates musical symbolism into delicate yet striking pieces that put the shining beauty of clear crystals and delicate crystal pearls center stage. Crafted with spellbinding savoir-faire, the Ariana Grande x Swarovski Capsule collection includes bracelets and earrings inspired by musical notes fashioned from a continuous flow of flawless crystals in a variety of cuts and settings, a whimsical tiara, and a showpiece heart pendant. The result is a timelessly elegant capsule collection that is both modern and ultra glamorous.
Giovanna Engelbert commented: “Working with Ariana has been a dream. Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director.”
Ariana Grande commented: “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.”
In the accompanying campaign, lensed in black and white by legendary fashion photographers Mert and Marcus, Ariana radiates pure star power, evoking the glamorous allure of Old Hollywood.
The Ariana Grande X Swarovski Capsule Collection Installation in Manila
In celebration of the collection launch, Swarovski sends an invitation to visit, experience, and take photos at the Ariana Grande X Swarovski Capsule Collection Installation in Manila.
Located on the 2nd level of Rustan’s Shangri-La Atrium and open until March 9, 2025, the Content Creation Area is inspired by the collection campaign highlighting the love of music and old Hollywood glamour.
Discover and shop the Ariana Grande x Swarovski Capsule collection in all Swarovski stores and online via Trunc.ph, Rustans.com, and Zalora PH.
In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan’s Makati, Rustan’s Shangri-La, and Rustan’s Ayala Cebu. Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Central Square, Glorietta, Newport Mall, TriNoma, Power Plant Mall, Robinsons Place Manila, and SM Mall of Asia. Visit ssilife.com.ph or follow @ssilifeph and @rustanph on Instagram for more information.
