16 Years of Creativity and Purpose
The 2025 Panata Awards marks its 16th year, honoring brands and leaders who blend creativity with purpose.
Words Gerie Marie Consolacion
Photo courtesy of Panata Awards
August 20, 2025
Bobby Simborio, PANA Executive Director; and Aileen Lucero, PANA Project Director; Bea Ballesca-Martinez, 2025 PANA Head of Comms (Century Pacific Food, Inc.); Chairperson Chrissy Roa, 2025 PANA President (Ayala Land, Inc.); Third Domingo, Chairman and Founder of IdeasXMachina (IXM); and Emm Ordinanza, 2025 PANA P.R.O. (Nestlé Philippines).
The Philippine Association of National Advertisers (PANA) is set to host the Panata Awards 2025, marking its 16th year of celebrating the powerful blend of creativity and purpose in marketing.
With the inspiring theme “Vow to Wow,” this year’s event promises to be an “art exhibit of ideas” that honors brands, campaigns, and individuals who inspire, build trust, and create a ripple effect of impact. The awards night will take place on November 14, 2025, at the Fairmont Hotel, Makati City.
The essence of PANA and its enduring legacy
The theme perfectly embodies the fusion of creativity, brilliance, and purpose in advertising, signifying a space where strategy meets imagination and business extends beyond its commercial boundaries into society.
Central to this philosophy is “The PANA Vow,” a profound pledge to honesty, consumer-centric marketing, cultural relevance, and ethical brand building. When guided by purpose and advocacy, a campaign transcends mere advertising to become “a masterpiece that inspires and moves individuals.”
PANA itself has been instrumental in shaping the country’s marketing and advertising landscape since 1958, encompassing over 290 member companies ranging from global multinationals to local SMEs. The organization continues to champion responsible and creative brand building, anchored on its redefined 4Ps: Purpose, Passion, Performance, and Progress.
Chrissy Roa, President of PANA and Chairperson of Panata 2025, emphasizes, “The Panata Awards has always been more than recognition—it is about upholding a commitment.” Roa further highlights PANA’s steadfast commitment to strengthening industry collaboration and fostering innovation through creative business solutions, stating, “Every campaign begins with a vow, and every win comes from that pledge to wow. Ito ang aming Panata.”
New artistic vision and expanded platform
Third Domingo, Chairman and Founder of IdeasXMachina (IXM) and Chrissy Roa, 2025 PANA President (Ayala Land, Inc.).
For Panata 2025, PANA has partnered with IdeasXMachina (IXM), led by creative visionary Third Domingo, to unveil a refreshed artistic direction. This collaboration aims to create a gallery where innovation meets timeless values, celebrating both emerging talent and established masters in the field.
This year’s awards introduce an expanded architecture designed to recognize performance across five major pillars of marketing: campaign categories, people categories, industry categories, sponsored awards, and people’s choice awards.
With 62 subcategories in total, Panata Awards 2025 promises to be a vibrant exhibition of Philippine excellence in marketing.
The commitment to marketing excellence
Panata 2025 Committee (L-R): Emm Ordinanza, 2025 PANA P.R.O. (Nestlé Philippines); Chairperson Chrissy Roa, 2025 PANA President (Ayala Land, Inc.); Bea Ballesca-Martinez, 2025 PANA Head of Comms (Century Pacific Food, Inc.); and Bobby Simborio, PANA Executive Director; and Aileen Lucero, PANA Project Director.
Beyond the Panata Awards, PANA is actively shaping the future of marketing in the Philippines through several key initiatives. These include the PANA Brand Academy, a four-part seminar series developed with AIM to empower junior marketers with certification and a path to postgraduate study.
They also offer Brand Masters Collab, which provides high-level learning by connecting local expertise with international thought leaders. Additionally, PANA hosts Monthly General Membership Meetings every last Thursday of the month, featuring insightful discussions on current themes led by industry trailblazers.
For full details on categories, criteria, and submissions, visit www.pana.com.ph or follow @PhilippineAssociationofNationalAdvertisers across all social media platforms.
