TOKYO 20 June 2022 — Philippine Specialty Coffee were freshly brewed for 40 onsite representatives from renowned coffee establishments, 3rd wave coffee shop owners, and importers who participated in the Philippine Embassy’s Coffee-Tasting Event last 14 June 2022.
In line with its thrust to promote food and beverage in the Japanese market, the Philippine Embassy, through its Commercial Section, launched the Philippine Coffee Promotion Campaign in Japan to support the growth of Philippine Specialty Coffee.
The Philippines’ specialty coffee was introduced through three (3) of the Embassy’s events: the 2022 Independence Day Reception on 10 June 2022, the Philippine Expo on 11 – 12 June 2022, and the Coffee-Tasting Event on 14 June 2022.
The last and main event of the campaign was the Coffee-Tasting Event at the Philippine Embassy with 40 onsite visitors including representatives from UCC, Starbucks Japan, Doutor, and Ajinomoto, 3rd wave coffee shop owners, importers, and fifteen online participants.
“We are proud of our specialty coffee. As an archipelagic nation with over 7000 islands, our diverse topography and microclimates have allowed us to grow and enjoy a wide spectrum of coffee varieties. We just need to ensure that public sector agencies and businesses work hand in hand with farmer communities to maintain consistency in quality and fill gaps in the coffee ecosystem such as needed upgrades in infrastructure, harvesting and processing” Ambassador Jose C. Laurel V stated.
“We want to push [Philippine Specialty coffee] in Japan, Asia’s largest coffee market as a niche gourmet product. We are confident a few Japanese coffee shops will feature it among their small-lot coffee lines,” Commercial Counsellor Dita Angara-Mathay said. END
Text by Department of Foreign Affairs
Images from Tokyo PE Photo