The American singer-songwriter releases the music video for new single “Lost Me”
Texts and Images courtesy of Nyou PH.
Delivering the R&B event of the summer, GRAMMY-nominated multi-platinum star GIVĒON presents his anxiously awaited full-length debut album, Give Or Take, today via Not So Fast/Epic Records. Available HERE.
To celebrate the arrival of the record, he just shared the energetic and cinematic music video for the new single “Lost Me.” Watch it HERE.
Giveon - Lost Me (Official Music Video)
Upbeat production sets the track in motion as guitar wraps around the simmering beat. It culminates on an instantly catchy chorus, “I’m not looking for the one, later but for now I’m having fun.”
It stands out as one level of the story at the heart of Give Or Take. Across the record’s 15 tracks, he relays his account of the past year to his mother, speaking bluntly on the ups, downs, romances, relationships, and everything in between. To bring this to life, he worked with an all-star cast of producers and collaborators, including Cardo, Boi-1da, Jahaan Sweet, Sevn Thomas, OZ and more.
The journey commences with the sparse piano of “Let Me Go” where his robust baritone echoes over 808s as he muses, “Either love me, or I gotta leave.” Elsewhere, “July 16th” highlights the dynamics of his voice as he confesses, “I’ve been down this road before,” in between string-laden piano. “At Least We Tried” reflects on a past relationship with candor and clarity, while the finale “Unholy Matrimony” hinges on airy production as he paints a picture of a, “White gown hanging in the closet, black tuxedo that I never got to wear,” as a dream of marriage fades to black.
Honest, heartfelt, and hard-hitting, Give Or Take is everything R&B should be in 2022 and more.
He heralded Give Or Take with the ballad “Lie Again.” It has already amassed over 12.2 million Spotify streams and 5.3 million YouTube views on the music video. Right out of the gate, Rolling Stone hailed it as “beautifully painful,” and Complex proclaimed, “He shows his strength in vocals as he asks his partner to lie to him about past indiscretions.”
Last September, GIVĒON shared “For Tonight,” the lead single off the record, which is now RIAA certified Gold. The song was praised by outlets such as Complex and Rolling Stone on its way to amassing more than 175 million streams worldwide. Earlier this month, GIVĒON released a live version of “For Tonight” as part of the VEVO LIFT performance series. That followed his appearance at the 64th Annual Grammy Awards where GIVĒON joined Justin Bieber and Daniel Caesar for a smooth, jam session-style performance of their chart-topping hit “Peaches.”
- Let Me Go
- Dec 11th
- This Will Do
- Get To You
- Tryna Be
- Make You Mine
- July 16th
- For Tonight
- Lost Me
- Lie Again
- Another Heartbreak
- At Least We Tried
- Remind Me
- Unholy Matrimony
GIVĒON has always used his raw, evocative songwriting to mine a confusing world for answers, and that approach has connected to the tune of over 1 billion global streams and nearly 1 billion YouTube views thus far. But, lately he’s been fixed on a problem he can’t solve. As he puts it, “Sometimes the truth is rewarded, and sometimes it’s frowned upon. Does a little deception make us feel better?” This sort of tension is at the heart of GIVĒON’s work. His debut album Give or Take shows off the emotional curiosity and deep warmth of his songs over cinematic R&B arrangements. This sensitivity and love for storytelling traces back to his upbringing in Long Beach, CA, where his mother shielded him and his brothers from the area’s gang culture, and encouraged him to sing. After years of hustle, he bonded with producer Sevn Thomas (Drake, Rihanna) in 2019 and placed “Chicago Freestyle” on Drake’s 2020 mixtape Dark Lane Demo Tapes.
GIVĒON’s March 2020 debut EP Take Time held his first top 40 Hot 100 hit, “Heartbreak Anniversary,” and by March 2021, his When It’s All Said and Done… Take Time compilation debuted at No. 5 on the Billboard 200 (It’s since gone Platinum, and highlight “All to Me” went Gold—his 10th RIAA certification). Since then, the seven-time Grammy nominee has been forging connections in person on tour, and he’s been hard at work writing Give or Take. Its arrival shows just how much he’s grown, both as an introspective songwriter and an empathetic human being.