Whiskey Meets Music
Jameson Distilled Sounds takes center stage at Jameson Distillery on Tour 2025.
By Art+ Magazine Team
Photos courtesy of Jameson Irish Whiskey
November 27, 2025
From November 20 to December 14, 2025, Jameson Distillery on Tour takes over Bonifacio High Street’s 9th Avenue Activity Center, turning it into the ultimate destination for whiskey lovers and music fans alike. Making its Philippine debut, Jameson Distilled Sounds promises a fresh, exciting fusion of world-class whiskey and rising OPM talent.
“Jameson Distillery on Tour is an invitation to experience the heart of our brand: smooth whiskey, shared moments, and the magnetic energy of music. And with the first-ever Jameson Distilled Sounds happening in the country, we’re proud to champion Filipino artistry and create a space where creativity and community thrive,” said Anthony Atayde, Head of Marketing – Pernod Ricard Philippines & Indonesia.
Come for the Whiskey, Stay for the Music
Jameson brand ambassadors Lola Amour performed during the November 20 launch.
A crowd favorite every year, Jameson Distillery on Tour gets even more exciting as it sets the stage for Jameson Distilled Sounds—a talent search spotlighting Filipino artists deserving of national recognition. Jameson has partnered with major industry players to bring this competition to life. Warner Music Philippines joins as the official music label partner, with Billboard Philippines as the official media partner.
The judging panel features an impressive lineup: acclaimed independent artist and songwriter Armi Millare; Pio of chart-topping band Lola Amour; Bret Jackson, Chief Editor of Billboard Philippines; and Kelley Mangahas, A&R Director at Warner Music Philippines. With this caliber of mentors, expect a competition that raises the bar for OPM’s next wave of talent.
Lola Amour peformed the opening day of Jameson Distillery on Tour 2025
Every weekend, the venue comes alive with electrifying performances from the Top 10 finalists—all competing for a life-changing grand prize: ₱1,000,000 cash, a one-year record deal with Warner Music Philippines, a one-year endorsement deal with Jameson, and a trip to Ireland.
The Top 10 finalists include:
Jenine Fernandez – Nin
Rachel Gabreza – Rachel
Lie Clemente – Renata’s Rain
Isay Olarte – Isay
Ryan Pineda – Saint Cooper
Ezra Celeste – Ezra
Jeremy Novela – Jeremy
Angel Lyn Balastigue – Angel
Lorenzo Jan Valenzuela – Lorenzo
Aubrey Abo – Abo Cen
Support your favorites by voting once daily at www.jamesondistilledsounds.ph and help shape the future of OPM.
Discover the Heart of Jameson
Jameson Distilled Sounds Top 10 - catch their live performances every Friday and Saturday until December 13.
While cheering for your favorite artists, step inside the world of Jameson. James Distillery on Tour offers a fully hosted, 30-minute journey into the brand’s rich heritage, triple-distilled process, and the smooth, balanced flavor that made Jameson the world’s #1 Irish whiskey. Guests can enjoy an immersive tasting experience enhanced by multimedia storytelling, followed by a visit to the Jameson retail area for exclusive merchandise and surprises.
The excitement continues outdoors at Bonifacio High Street, which transforms into a lively village featuring Giant Jenga, Foosball, barrel painting, and delicious bites from Yellow Cab Pizza Co. and Taters. Every guest is welcomed with a complimentary Jameson Ginger & Lime, while those who complete the tour can get personalized tote bags as a unique souvenir. And for an extra treat, the first 100 guests each day receive free Jameson ice cream—a refreshingly cool twist on an Irish classic.
Exclusive Perks for Whiskey Lovers
Taste the Jameson Irish Whiskey experience at the JDOT 2025, Bonifacio High Street in BGC.
Just in time for holiday gift-giving, the retail area offers Jameson Irish Whiskey, Jameson Black Barrel, and Jameson Gift Packs. Every purchase includes free bottle personalization and engraving, a stylish gift bag, and an exclusive Jameson cap—perfect for gifting or collecting.
Jameson Distillery on Tour runs until December 14, 2025. Gather your friends, meet new ones, and experience whiskey like never before—paired with unforgettable music and moments. Visit the 9th Avenue Activity Center at Bonifacio High Street, BGC.
Follow Jameson on Facebook and Instagram for updates, and share your experience using #JamesonPH #JDOT2025.
