What Asia’s Largest ACE Builders Store Says About the Modern Filipino Home

How access to materials is shaping more intentional, design-conscious Filipino homes.

Words Coleen Wong
Photos courtesy of ACE Hardware Marketing
February 24, 2026

The Filipino home has been quietly evolving. What once centered purely on a function—durability, necessity, practicality—now carries a different kind of attention.

Walls are repainted not because they have to be, but because the mood feels off. Tiles are selected with texture in mind. Storage is considered part of the visual language of a room. Even small upgrades are approached with intention.

There is a growing awareness that our spaces shape how we feel, how we work, and how we gather. And with that awareness comes a more engaged homeowner, one who asks questions, compares finishes, and imagines beyond the default option.

ACE Builders’ newest branch at SM City Baliwag spans over 6,000 square meters, making it the largest in Asia. Yet the store’s size is only the beginning, its true measure lies in the way it inspires people to think differently about their homes and what they can create.

When construction supplies, finishing materials, appliances, tools, and home essentials are housed in one expansive location, the process of building or upgrading feels less fragmented.

Homeowners and professionals alike are able to see options side by side, to plan more comprehensively, and to make decisions with clarity. The experience becomes less transactional and more considered.

The Baliwag store makes headlines for its scale, but its impact goes beyond size. For residents of Bulacan and nearby provinces, building and upgrading a home now feels a little closer, a little more within reach. Homeowners can explore, compare, and experiment with materials without the need for long trips into the metro.

Since opening its first store in 1997 at SM Southmall in Las Piñas, ACE Hardware Philippines has grown to 238 branches nationwide. ACE Builders was introduced to give homeowners and professionals alike access to a wider range of materials and solutions.

With its Baliwag branch now holding the distinction of being the biggest in Asia, the brand underscores a growing demand for comprehensive home solutions outside traditional urban centers.

Yet beyond the milestone, what stands out is a shift in mindset. The modern Filipino home is no longer static. It is revisited, adjusted, refined. It evolves alongside the lives unfolding within it.

In this context, scale is not merely about size. It is about possibility: the freedom to build, repair, and reimagine with fewer limitations.

And increasingly, that process is becoming part of everyday living.