From Hollywood and K-pop stars to local heroes, Penshoppe’s ambassadors are a celebration of global style—right here in the heart of the Philippines

Words Mika Reyes
Photos courtesy of Penshoppe
October 25, 2024

If you’ve ever driven along the northbound stretch of EDSA, you’ve likely noticed the enormous four-panel billboard showcasing Penshoppe’s latest ambassador. One season, it might be a celebrated it-girl sprawled across the side of SM Megamall; another time, it could be your favorite boy band grinning in a warm embrace. The truth is, Penshoppe never misses a beat. They always know exactly who to choose to best represent today’s youth.

Some of the most influential figures in pop culture today—from K-pop idols to Hollywood actors and fashion icons—have been featured in Penshoppe’s campaigns, each bringing a unique style that resonates with fans across continents. Here are some celebrities you may not have realized were part of Penshoppe’s iconic family.

Lisa Manoban

Lisa Manoban, one of the most beloved members of BLACKPINK, brings an electrifying presence to Penshoppe’s campaigns. Known for her unparalleled charisma, she has consistently mesmerized fans with her unique blend of edgy street style and effortless cool.

Nam Joo Hyuk

Nam Joo Hyuk has won over audiences with his roles in beloved K-dramas, and his partnership with Penshoppe only amplifies his appeal. The actor and model exudes a relaxed, sophisticated style that aligns seamlessly with Penshoppe’s signature aesthetic.

Millie Bobby Brown

Known for her role as Eleven on Stranger Things and as the leading lady in Enola Holmes, Millie Bobby Brown has proven herself as a young icon in both acting and fashion. Her collaboration with Penshoppe embodies the brand’s dedication to empowering youth to embrace their individuality.

Kendall Jenner

Before Kendall Jenner became the world’s highest paid model, she was Penshoppe’s ambassador in the year 2015. The young model was still filming for their show, Keeping Up with the Kardashians, and starting out her modeling career, when she took in the role. Her campaign featured bohemian looks as well as trendy crop tops that were popular in the early 2010s.

Bella Hadid

As the younger sister of Gigi Hadid, Bella was the dark horse nobody was expecting. She entered the Penshoppe family in 2017, two years after her best friend Kendall. The super model formerly posed as the face of the campaign, “Generation Now”, which featured edgy designs in denim, black, and suede.

One Direction

The members of One Direction were among the first to bring an international spotlight to Penshoppe, embodying the brand’s youthful and energetic spirit. Their campaign perfectly captured the essence of the boy band’s charm, with each member adding their unique personality to Penshoppe’s relaxed, casual looks. Fans will never forget seeing their favorite pop idols dressed in pieces they could run out and buy, feeling a little closer to their idols through fashion.

Cara Delevingne

In 2013, Cara Delevingne was everyone’s favorite model on the internet. She gave quirky interviews and let her followers in on her unconventional way of living. She brought a raw, youthful energy to team Penshoppe when she joined in 2014. She helped cement Penshoppe’s place as a brand unafraid to push boundaries and celebrate individuality.

Lucky Blue Smith

If you’re a fan of Nara Smith’s unconventional cooking Tiktoks, then you’ve probably heard of her husband, Lucky Blue Smith. On the same year as Bella Hadid’s ambassadorship, Lucky joined in the Penshoppe family. At the time, the male model was Tumblr’s It Boy, posing in different edgy campaigns and editorials.

Kaia Gerber

Following in her mother Cindy Crawford’s legendary footsteps, Kaia Gerber has become a fashion icon in her own right. Her collaboration with Penshoppe showcases her versatility and effortlessly cool style, from understated basics to statement pieces.

Zac Efron

Zac Efron brought in the star power to Penshoppe’s already high-caliber lineup. When they approached the actor to be a an ambassador, he was at the height of his career. Zac was fresh off of High School Musical, where he starred as Troy Bolton, and was at the time filming for his new movie, 17 Again. His campaign showed off his boyish charm in a boy next door angled shoot.

Nina Dobrev

Nina, known for her role in The Vampire Diaries, was also Penshoppe’s ambassador in the year 2012, alongside Ian Somerhalder. Both actors have showcased styles that are both timeless and trendy during their campaign shoot, perfect for those who want to look put together without compromising on comfort.

Leighton Meester

Best known for her role as Blair Waldorf on Gossip Girl, Leighton Meester brings a touch of Upper East Side elegance to Penshoppe’s campaigns. Her style is the epitome of quiet luxury, showcasing how Penshoppe pieces can be both refined and accessible. Leighton’s campaigns for the brand remain a testament to how classic style can transcend time and trends.

BINI

Most recently, Penshoppe has tapped the powerhouse P-Pop group BINI to lead its “Be Your Own Icon” campaign, which was launched with great fanfare in Manila. The group embodies the next wave of Filipino pop culture, inspiring fans to celebrate their own unique style. BINI's collaboration with Penshoppe is a truly iconic move that champions authenticity, individuality, and confidence.