Who says trick-or-treating is just for kids? Bring back the joy of giving and receiving candy through this cosmetics collaboration

Words Mika Reyes
Photos courtesy of  Jharwin Castañeda
October 30, 2024

As kids, Halloween meant one thing: candy. The thrill of trick-or-treating, a bucket brimming with colorful sweets—sugar-fueled nostalgia we hold close. But as adults, it’s not exactly socially acceptable to be the one knocking on doors in a costume. So, what’s a grown-up to do? Play around with your makeup, of course!

Rude Cosmetics, the LA-born brand that’s serving us the ultimate treat with their latest collaboration collections inspired by Mentos and Chupa Chups—no costume required! Known for their bold, expressive ethos, the renowned cosmetics brand brings their “Makeup With an Attitude” to life by partnering with two of the most iconic candy brands. For those who crave both playful charm and high-quality pigments, these collections are your adult-friendly answer to Halloween’s lost tradition of filling up a candy bag. Now, instead of reaching for candy, you can reach for blushes, lip tints, and setting sprays that evoke sweet memories without the sugar rush.

Sweet Nostalgia

The Chupa Chups x Rude Cosmetics Collection is a candy lover’s dream come true, bottled up into beauty essentials that make every makeup session feel like a nostalgic, indulgent treat. Think pops of color inspired by lollipops in hues like Sweet & Sour and Cherry Pop that transport you straight back to childhood. Their ombre blushes and duo face palettes in shades like Peach Pie and Tropical Punch make it easy to add a hint of sweetness to your look, without overpowering it.

And with names as delightful as they are colorful, these products practically beg you to enjoy the process of getting ready. Apply the Popcorn Ombre Blush or dab on the Long-Lasting Hydro Tint, and revel in the fact that while you may have outgrown trick-or-treating, you certainly haven’t outgrown a love for fun.

Fresh Flavors, Endless Fun

But Rude doesn’t stop at one candy brand! Their Mentos collaboration, equally whimsical and packed with vibrant colors, celebrates those iconic minty sweets. Dive into this fresh collection with the 2-in-1 Lip N Cheek Tints that come in delectable shades like Pink Sand and Rose Wood. Whether it’s a radiant or matte finish you’re after, these products invite you to refresh your look and let your inner glow shine. With the Pure Fresh Powder Puff and an Airbrush Transfer Proof Setting Spray, the Mentos line ensures your makeup lasts all night—perfect for those Halloween parties or cozy nights in.

These playful yet functional items make for a fabulous self-care treat, capturing the essence of candy without the calories. Imagine these chic products on your vanity, each use giving you a tiny thrill akin to unwrapping a treat straight from your childhood memories. The best part? You’re indulging, but it’s the kind of indulgence that lasts.

A Brand with Attitude and Heart

Founded in 2016 in the heart of Los Angeles, Rude Cosmetics champions creativity, self-expression, and a touch of rebellion. Their cruelty-free products mean you can have fun with your beauty choices, guilt-free. Rude’s packaging, brimming with personality, brings joy to every makeup routine. There’s no need to hold back or stick to the usual neutrals—Rude wants you to be fearless, bold, and, yes, a little “rude” when it comes to owning your beauty.

Whether you’re treating yourself to the Chupa Chups blush or swiping on a Mentos lip tint, you’re choosing more than just makeup. You’re choosing to celebrate the playful, colorful side of yourself—a reminder that fun and beauty are ageless. And with Rude Cosmetics now available in the Philippines at select Watsons and SM Beauty stores, your Halloween treat is just around the corner.