This Stylish Gift Helps You Save Wildlife From Extinction
Make your holiday gifts unforgettable by helping save the Philippines’ endangered wildlife with stylish, purpose-driven merchandise from Kultura’s Save From Extinction campaign
Words Mika Reyes
Photos by SM Supermalls
December 18, 2024
The holiday season is upon us—a time for gift-giving, celebration, and, perhaps most importantly, reflection. What if your gift this Christmas could be more than just a token of love? What if it could also be a lifeline for some of the Philippines' most endangered animals?
You need to know about the Save from Extinction campaign, a remarkable initiative by the Department of Environment and Natural Resources (DENR) in collaboration with SM Supermalls, BDO Unibank, Kultura, and conservation organizations such as the Philippine Eagle Foundation and World Wide Fund for Nature – Philippines. This holiday campaign goes beyond the ordinary, offering stylish, meaningful gifts that directly contribute to the preservation of six critically endangered species in the Philippines: the majestic Philippine Eagle, the gentle Pawikan, the elusive Tamaraw, the vibrant Cockatoo, the peaceful Dugong, and the shy yet vital Philippine Pangolin.
Fashion With a Purpose
At the heart of the campaign is a collection of canvas tote bags and t-shirts from Kultura, each adorned with artistic designs showcasing these incredible creatures. These items make an important yet totally stylish plause for wildlife conservation.
They offer a sleek, eco-friendly tote bag featuring a variation of vibrant colors of the Tamaraw, and a t-shirt emblazoned with the noble silhouette of the Philippine Eagle. These gifts are not only fashionable but also imbued with a powerful message: the urgent need to protect our natural heritage.
What makes these items even more extraordinary is their purpose. Every purchase supports conservation efforts led by DENR’s trusted partners, ensuring that funds go directly to initiatives aimed at protecting these animals and their habitats.
How You Can Help
The campaign makes it easy to join the cause. Visit Save From Extinction kiosks at SM Megamall, SM Mall of Asia, SM North EDSA, SM Aura, and SM Makati, where you can shop the collection and even make direct donations through donation boxes. Prefer digital? You can also donate via BDO ATMs, online banking, or over-the-counter at BDO branches nationwide.
Every peso counts. The funds raised go toward essential conservation programs run by organizations like the Katala Foundation, D’Aboville Foundation, and the Zoological Society of London – Philippines. These programs focus on habitat restoration, species monitoring, and public awareness campaigns to give these animals a fighting chance against extinction.
DENR, SM Group unite to protect Philippine biodiversity. A deeper appreciation of our Philippine biodiversity and the challenge we face to protect it, was at the heart of a media event hosted by the Department of Environment and Natural Resources (DENR) and the SM Group at the Lanson Place Mall of Asia.
A Gift That Truly Gives Back
This Christmas, shift the narrative. Instead of the usual gadgets or trinkets, give a gift that resonates with purpose. Save From Extinction merchandise doesn’t just bring joy to the recipient; it plants a seed of hope for a brighter future where the Pawikan still graces our oceans and the Philippine Pangolin thrives in the wild.
And the best part? After the holidays, this collection will continue to be available at select Kultura branches, allowing you to extend your impact year-round.
As you shop this season, remember: the greatest gifts are those that go beyond the material. By choosing Save From Extinction merchandise, you’re giving the gift of awareness, action, and a legacy of care for the planet.
So, will you join the cause? Visit the kiosks before December 31, 2024, and make this Christmas one to remember—for you, your loved ones, and the wildlife we’re working to save.