This Is Your One-Stop Shop for Designer Eyewear in the South
Step into the future of luxury eyewear at Vision Express SM Mall of Asia, where curated designer frames, AI-powered styling, and next-level eye care redefine what it means to see and be seen.
Words Mika Reyes
Photos courtesy of Brand It Co.
June 9, 2025
There’s something undeniably powerful about slipping on the perfect pair of designer frames—an instant transformation that elevates not just your style, but your confidence, too. And if you're searching for the ultimate destination to indulge in luxury eyewear, look no further than Vision Express’ newest and grandest flagship store at SM Mall of Asia.
A Visionary Experience Like No Other
Vision Express, the premium optical retailer that has long championed elevated eyecare, has officially opened its largest store to date in the Philippines. This expansive space isn’t just about purchasing frames—it’s a curated experience designed for discerning shoppers who appreciate fashion, function, and innovation in equal measure.
Designed with an open concept that seamlessly marries elegance and accessibility, the flagship store offers a sleek, modern ambiance befitting the luxury brands it houses. From Prada to Cartier, Gucci to Tom Ford, and Loewe to Miu Miu, the eyewear selection reads like a roll call of high fashion’s most coveted names. Whether you’re seeking statement sunglasses or refined optical frames, the options are as diverse as they are effortlessly chic.
Ray-Ban Reinvented
A highlight of the flagship store is its dedicated Ray-Ban Center—an exclusive space that pays homage to one of the most recognizable eyewear brands in history. This curated display not only showcases Ray-Ban’s timeless aviators and wayfarers but also features the latest collection inspired by A$AP Rocky. Think bold, disruptive, and unmistakable—perfect for tastemakers who thrive on pushing style boundaries.
And if you love a moment of self-expression, the Visionaire Photo Booth offers just that—a chance to instantly capture and share your new look with a swipe and a snap.
Personalized Eyecare, Elevated
More than just a luxury eyewear haven, Vision Express reinforces its commitment to advanced and highly personalized eyecare with cutting-edge technology at every turn. Whether it’s Vision7, a seven-step examination designed to craft a holistic understanding of your vision needs, or VisionPlus, an AI-powered eye health screening that goes beyond conventional tests, this flagship store ensures that eye care is as innovative as it is indulgent.
For those who want their frames to feel truly made for them, the Virtual Styling Studio—available exclusively at SM Mall of Asia—takes customization to the next level. Through AI-powered recommendations, customers receive tailored frame suggestions based on their face shape, skin tone, and personal style. The result? Effortless confidence every time you put your frames on.
Where Style Meets Innovation
Eyewear is more than just a necessity—it’s an extension of personal style, a finishing touch that speaks volumes. And now, with Vision Express’ largest store yet, finding that perfect pair has never been easier or more indulgent.
Located at Level 2, North Entertainment Mall, SM Mall of Asia, the flagship store is a must-visit for those who appreciate the art of premium eyewear and cutting-edge eyecare services. Ready to step up your vision game? See it for yourself.
