Max Mara invites every woman to wear their inner strength as confidently as they do their coat. And with the Olimpia, they’ve made it easier than ever

Words Mika Reyes
Photos by Max Mara
November 2, 2024

You can’t think of Max Mara without thinking of the Olimpia first. The famous jacket was first introduced in the 50s and has since been a staple in every fashion icon’s closet. Crafted from the finest camel hair and designed with an oversized silhouette, this jacket has truly lasted throughout the test of trend’s time. Max Mara’s ethos celebrates individuality and empowerment, reminding us that perfection is overrated and embracing our true selves is paramount. But how does one wear such a statement piece without looking like a child lost in their parent’s wardrobe? Worry not, for these celebrities have graciously shown us the way.

Rena Nōnen

Our journey begins with an effortlessly chic shot of Rena Nōnen, who shows us that the Olimpia Jacket pairs perfectly with an air of intellectual mystery. Seen lounging backstage, she’s thumbing through a Max Mara edition newspaper as if to say, “I’m busy being brilliant, but I still look fabulous.” The camel-hued jacket draped over her figure contrasts perfectly with her dark gloves and tights—a subtle nod to the eternal enigma that is womanhood. Bonus points for multitasking while looking this refined.

Nicole Fujita

Next, Nicole Fujita gives us a lesson in layering. For Max Mara’s exclusive event, she pairs the Olimpia Jacket with a tonal ensemble that screams “timeless sophistication.” A black turtleneck anchors the look, proving that neutrals don’t have to be boring when done right. She effortlessly belts the jacket, adding structure and emphasizing the jacket’s bold shoulders. Her demeanor? Confident, poised, and ready to conquer the world—or at least the nearest runway.

Joey King

Over in Los Angeles, Max Mara tapped Emmy-nominated actress Joey King for their Face of the Future campaign. In her portrait, King wears the Olimpia Jacket sans layering—just pure, unadulterated camel perfection. The minimalist styling allows the jacket to take center stage, while her slightly tousled hair and soft makeup add a modern, carefree edge. It’s a gentle reminder that sometimes less truly is more.

Sveva Alviti

Italian actress and former model Sveva Alviti brings a bit of continental flair to the table. Sporting her Olimpia Jacket with oversized glasses and sleek hair, she leans into a more androgynous look, evoking a powerful blend of strength and sophistication. Her take is all about embracing individuality, which Max Mara champions through its latest Brand Values Campaign.

Ready to elevate your wardrobe? Visit Max Mara’s store at Greenbelt 3, Makati, or contact them for more details. And don’t forget to follow Max Mara on Instagram for your daily dose of elegance. Because remarkable women deserve remarkable style.