5 Barong Labels That Are Putting a Twist on the Classic
Whether you're a trendsetter or a traditionalist, these visionary brands have something to suit every taste.
by Julia de Armas
Featured photo courtesy of Tagpi (via Instagram)
Mar 7, 2024
Through its many interpretations, the centuries-old Barong Tagalog continues to evolve and transcend its traditional roots to become a symbol of contemporary Filipino fashion. No longer confined to formal events, it has been reimagined to suit modern tastes and has found its way into everyday wear, offering a stylish cultural alternative for Filipinos.
The Modern “Polo” Barong is undeniably fashionable and darling. Its sophistication stems from a delicate balance between its masculine silhouette and lightweight elegance. Crafted with meticulous attention to detail using fabrics like piña or jusi, it’s an inviting canvas for designers to experiment with daring colors, funky patterns, and crisp embellishments.
So, if you’re searching for the perfect Barong Tagalog of Today, look no further. Whether you're a trendsetter or a traditionalist, these visionary brands have something to suit every taste. We’re introducing five barong labels that not only push the boundaries of style but also preserve Filipino culture's essence through their inventive designs.
Kelvin Morales
Filipino fashion designer Kelvin Morales specializes in avant-garde styles, challenging beauty norms with innovative, high-quality garments. His brand supports local artisans by blending indigenous fabrics with modern techniques. Craftsmanship is paramount in his design process, with skilled tailors and embroiderers vital to his work. Recognized by global publications, Morales sparks discussions in and beyond fashion circles.
Ched Studio
Under Christian Edward Dalogaog's creative direction, Ched Studio embodies an artisanal approach to fashion, blending inspirations from arts, history, and pop culture with Filipino craftsmanship. Celebrating traditional details while incorporating contemporary shapes and textures, the studio plays with the tension between draped silhouettes and precise tailoring. Featured in leading publications, Ched Studio is renowned for its innovative designs.
Tagpi
Tagpi (to patch fabric together), a social enterprise founded by young entrepreneur Gabby Garcia, celebrates the Philippines’ cultural heritage by integrating traditional local art forms into everyday clothing. Gabby started the brand by sourcing textiles from local weavers and skillfully incorporating them into his original designs. With increasing demand, Tagpi now offers customized textile requests and traditional hand embroidery services.
Daryl Maat
Renowned fashion designer and celebrity stylist Daryl Maat boasts a star-studded clientele, including Heart Evangelista, Megan Young, Khalil Ramos, Barbie Forteza, and more. Inspired by vibrant Filipino culture, his meticulously crafted pieces showcase materials and designs from different parts of the country, reflecting a distinct Pinoy stamp. He is recognized as a costume designer for Philippine films and has curated collections for iconic fashion figures.
Gabbie Sarenas
Established as a love letter to the Philippines, Gabbie Sarenas introduces her eponymous label, reintroducing its rich heritage to the world. She immortalizes Filipino tradition through clothing and lifestyle, preserving creative techniques and artisanship. Each piece, crafted thoughtfully, shares a journey with the wearer. With meticulous textile manipulation and signature hand embroidery, Sarenas pays homage to Filipino culture.
