The Chokehold Doechii Has on the Philippines
Grammy Award winner Doechii is leaving the Philippines breathless—with her creativity, rap flow, and raw personality captivating fans nationwide. Here’s why the country can’t get enough of her
Words Gabriel Padilla
Photos courtesy of Doechii (via Instagram)
March 28, 2025
It’s official—Doechii has the Philippines in a chokehold. The Grammy-winning rapper is one of today’s most electrifying rising stars, blending impressive rap flow, vivid storytelling, and high-energy performances that leave audiences gasping for air. From TikTok trends to bars blasting her tracks, Doechii has cemented her place as the ultimate baddie anthem-maker.
The Perspective
Fusing hip-hop, pop, R&B, and experimental beats, Doechii is a master of sound exploration. Her music is deeply personal, often tackling themes of self-discovery, resilience, and empowerment. Whether addressing mental health struggles or celebrating individuality, her raw storytelling brings an emotional depth that resonates with fans. It’s this fearless honesty, paired with infectious beats and high-energy performances, that makes her artistry stand out.
Social Media Royalty
In a country where social media reigns supreme, TikTok has played a huge role in Doechii’s rise to queendom. Tracks from her various EPs and albums have skyrocketed into viral dance trends, making her a favorite among Filipino users. Most recently, her song "Anxiety" has become a standout hit, with a dance trend inspired by a Fresh Prince of Bel-Air episode featuring Will Smith, further fueling its popularity.
Beyond viral dances, Filipino content creators have embraced Doechii’s music in multiple ways—through fashion transitions, lip-sync performances, and even fitness routines set to her high-energy tracks.
The Power of Collaboration
Like any great artist, Doechii thrives on collaborations—but she doesn’t just blend in, she takes over. Whether teaming up with industry heavyweights like Tyler, The Creator, JENNIE, and SZA, she ensures her presence is felt. Her distinctive energy, sharp lyricism, and genre-defying style make every feature uniquely hers.
Her recent collaboration with JENNIE on “EXTRAL” proves that two powerhouse artists can shine together on a single track.
Attitude and Authenticity
Doechii’s writing style is raw, emotional, and unapologetically real—nothing about her artistry feels forced. From her early days as a YouTuber to her rise as a music star, she has remained relatable and transparent, sharing both her highs and lows. From getting dropped by her label to thriving as an independent artist, her journey is one of resilience.
And let’s be real—her high-energy music is exactly what’s been missing. In a time of feel-good, bubblegum pop overload, Doechii delivers tracks that demand confidence, attitude, and a runway-worthy strut.
(Have you seen her Grammy award congratulations post in Poblacion?)
The Future of Doechii
With an ever-growing fanbase and a sound that continues to evolve, Doechii’s reign in the Philippines is just beginning. Whether her tracks are blasting through the speakers of Apoteka or fueling the latest TikTok dance trend, her influence is undeniable.
Could a Philippine tour be on the horizon? Fans are manifesting it. But until then, they’ll keep her songs on repeat—tightening the chokehold and keeping the energy high, waiting for the Swamp Princess to grace us again.
