Philippine Fashion Week is Back! Here’s What You Need to Know
Step into the future of Philippine fashion as Philippine Fashion Week returns with a fresh vision, transforming the runway into a vibrant platform for groundbreaking collaborations
Words Mika Reyes
Photos courtesy of Philippine Fashion Week
November 12, 2024
After a pandemic driven hiatus, Philippine Fashion Week (PhFW) is back—and it's reimagining what it means to take the runway. With a vision that transcends traditional boundaries, this iconic event is embracing an expanded mission and creative direction, aiming to push Philippine fashion into the global spotlight in new and unprecedented ways. Guided by its new management under Amorada Inc., PhFW is no longer just a stage for annual shows; it’s evolving into a multi-dimensional platform ready to propel both established and emerging brands across the broader arenas of fashion, dining, home, travel, and wellness.
A Legacy of Reinvention
Since its founding in 1997 by fashion pioneers Joey and Audie Espino, Philippine Fashion Week has championed Filipino creativity, showcasing vibrant collections that set the bar for the local industry. Under the stewardship of Chief Vision Officer Nikky Nicandro III and Amorada Inc., this year’s PhFW builds on that legacy with a bold, revitalized approach. The core belief is clear: fashion is a living culture, one that thrives on constant reinvention and innovation. And this reinvention isn’t just about what happens on the runway—it’s about embracing fashion as a collaborative space where industries intersect and talents from diverse fields can shine together.
More Than a Runway
With this bold reimagining, Philippine Fashion Week broadens its scope, positioning itself as a launchpad that nurtures fresh ideas and ignites strategic partnerships. The traditional runway becomes an omnichannel platform designed to amplify the voice of brands and businesses, bringing together everything from haute couture and artisanal spirits to travel experiences and curated wellness. PhFW’s new format transforms it into a space for brands and collaborators to reinvent their style, refresh their identities, and form connections with audiences hungry for innovative, meaningful experiences.
Imagine a runway where designers, chefs, sommeliers, and artisans converge, where homeware meets haute couture, and where each show becomes a multi-sensory journey. This unique, cross-industry collaboration brings the best of Philippine creativity to life, attracting new partners and elevating the country’s presence on the world stage.
A Global Stage with Local Flair
PhFW’s commitment to global relevance is as ambitious as it is exciting. In the 2025 season and beyond, expect thrilling collaborations with other fashion capitals, influential industries, and visionary designers eager to showcase Filipino artistry to an international audience. This isn’t just a chance for local designers to share their craft abroad—it’s an invitation for global tastemakers to join hands with Filipino talents, creating a true exchange of culture, style, and innovation.
This elevated vision cements PhFW’s reputation as one of Southeast Asia’s longest-running and largest fashion events. While PhFW celebrates its Filipino roots, it’s equally invested in a future where Filipino design resonates worldwide, proving that Philippine fashion has the power, sophistication, and innovation to take its rightful place on the global fashion map.
A Collaborative Spirit That Defines the New PhFW
None of this would be possible without the unwavering support of PhFW’s official partners, including Ayala Foundation, Ayala Museum, and an array of lifestyle champions like Dr Wine, Bar Flora, and MOD. Their involvement underscores a key theme of this year’s relaunch: collaboration is the new superpower. These partnerships are set to fuel PhFW’s mission, supporting Filipino creatives as they redefine what Philippine fashion and culture can achieve.
As the stage is set for 2025, excitement is building for PhFW’s next chapter—one that is grounded in reinvention, collaboration, and an ever-evolving dialogue between style and culture.
For updates on the upcoming season and a first look at what’s in store, follow Philippine Fashion Week on Facebook (@PhilippineFashionWeek) and Instagram (@phfashionweek). It’s time to witness the future of Filipino fashion, live from Manila to the world.
