Gucci and Christie’s collaboratively traverse through fashion, art, and technology in a digital art auction.

By Patricia Lanzagarita
Photos courtesy of Gucci and Christie’s
December 1, 2023

Auction house Christie’s and luxury fashion brand Gucci collaborated on a digital art auction exploring the intersection of fashion, art, and technology titled “Parallel Universes: From Future Frequencies to Gucci Cosmos.” The auction took place on Gucci Art Space from November 21 to November 28.

Featuring nine generative artists - Harver Rayner, Jacqui Kenny, Thomas Lin Pedersen, Alexis Andre, Melissa Wiederrecht, Amy Goodchild, Alexis Christodoulou, Sasha Stiles, and JoAnn.

This digital auction marked the second collaboration between Gucci and Christie’s, following the success of "Future Frequencies: Explorations in Generative Art and Fashion" in July, which showcased digital artists like Claire Silver and Tyler Hobbs.

In this auction, Gucci aimed to highlight its century-spanning creativity, blending past and future. The digital artworks not only encapsulated the brand's history but also projected its vision for the future in the art world.

Generative systems were employed by the artists to delve into the themes and origin myths of Gucci, spanning from 1897 when founder Guccio Gucci worked as a luggage porter in London's Savoy Hotel to the birth of iconic symbols like Flora, Horsebit, and the Gucci Rosso Ancora.

This year's art pieces were priced between 0.5 ETH and 4.0 ETH. The collection included works like Amy Goodchild's “Convergence,” expressing "unity in diversity" and challenging the gender binary through the universal language of style and beauty.

JoAnn's piece, "Ancora Bus," priced at 4.0 ETH, captured the simple pleasures of life in an evening ride.

Alexis Christodoulou's work, “The Mysteries of Nature and Art,” also priced at 4.0 ETH, drew inspiration from zoetropes and aimed to depict the merge of tradition with modernity, encapsulating the essence of Gucci in a seamless fusion of art and fashion.