Orient Star takes its place among the esteemed offerings of Mitsukoshi, inviting all who appreciate the finer things in life to partake in its timeless elegance

Words Julia de Armas
Mar 22, 2024

In a momentous event marking the intersection of heritage and innovation, Orient Star, a producer of Japanese artisan-crafted watches since 1951, unfurls its banner of horological excellence at Mitsukoshi in Bonifacio Global City, Taguig.

On March 22, 2024, we were joined by aficionados of craftsmanship and sophistication to witness the inauguration of Orient Star’s newest enclave in the Philippines. With over seven decades of rich history steeped in precision engineering and timeless design, Orient Star epitomizes the quintessence of Japanese watchmaking mastery.

As the doors swung open to reveal Orient Star’s resplendent collection, patrons were treated to an immersive experience transcending mere timekeeping. Each timepiece bore the hallmark of meticulous artisanship, a testament to Orient Star’s commitment to genuine mechanical watch excellence.

Originating in 1901, Orient's journey traces back to the entrepreneurial spirit of Shogoro Yoshida, who began by retailing imported pocket watches in Ueno, Tokyo. From these humble beginnings, the Orient Watch Company Limited emerged in 1950, giving birth to the prestigious Orient Star brand in 1951. By adhering to tradition while embracing innovation, Orient has flourished into one of Japan’s largest and richest watchmaking enterprises.

Reflecting the wonderous beauty of shining stars, Orient Star embodies a profound commitment to standing steadfastly by its customers, offering unwavering support on every journey. Aspired to be more than just a watchmaker, Orient Star seeks to become a trusted companion, ensuring its exquisite timepieces accompany you through every significant moment of life.

Marking the culmination of over 20 years of collaboration with Seiko Epson Corporation, Orient Star proudly merges its legacy of authentic quality and craftsmanship with Epson’s advanced precision part processing and finishing technologies. This historic union heralds the dawn of a new era in mechanical watches, where tradition meets innovation to redefine excellence.

Amidst the mingling of enthusiasts and connoisseurs alike, the launch event served as a celebration of heritage, culture, and the enduring allure of finely crafted timepieces. As Orient Star takes its place among the esteemed offerings of Mitsukoshi, it heralds a new era of sophistication and style, inviting all who appreciate the finer things in life to partake in its timeless elegance.