One Love Story At A Time With Bridal Brandbook
Beyond trending Pinterest pegs, Bridal Brandbook captures the precious narrative behind each couple, perfectly marrying it with their unique and personalized wedding branding.
Words Rica Mae Labbao
Photo courtesy of Bridal Brandbook
November 12, 2025
Giving wings to concepts and life to stories fuels Bridal Brandbook’s unique vision of weddings—a genuine reflection of each couple’s identity and one-of-a-kind love story.
Born from a personal project by a veteran advertiser with deep reverence for weddings, the studio was founded in 2024 by Agatha Baretto-Sio, Bridal Brandbook’s founder, after she planned her own wedding, which perfectly weaved together her personalities and of her husband into a tailored narrative of their love.
“I make advertising campaigns for a living—I build a product and sell its USP (Unique Selling Proposition). Why couldn't I do the same for my own wedding? My wedding was the launch campaign, and my love story was the product,” she recalls.
One Love Story At A Time
Just as any story highlights its characters to color the plot, Bridal Brandbook empowers couples to be at the heart of their wedding by reflecting their personalities, values, preferences, and backgrounds in their very own USP.
Silk scarf for CJ & Moe
USP, or Unique Story Proposition, is a playful twist on the advertising world’s Unique Selling Proposition. It serves as the backbone of each couple’s identity, shaping their personal wedding branding in a deliberate and creative way.
As Agatha describes it, “Every couple's love story is their best product. But the magic happens when it's packaged right—and sprinkled with just the right creative flair—to make it unforgettable.”
A Timeless and Lasting Legacy
Feedback from satisfied couples and mementos of memorable weddings spotlight Bridal Brandbook's commitment to providing a timeless, lasting legacy of each wedding’s branding.
Miguel and Jaz, the couple who invited guests through their bread invitation.
“Bridal Brandbook didn't just design for our wedding; they made it timeless. What started as a creative collaboration became something that now lives with us every day–our logo has become our family emblem, carried into our home through embroidered pillows and wood carvings. It's a reminder that the love and creativity from that moment continues to shape our life together,” Jazmin Reyes said.
The international couple, LinaMarie and Kachi, praised the creativity of Agatha and her team for their on-point idea of incorporating the personalized playing cards in their wedding identity.
“Working with Agatha was effortless, even from across the globe. We're based in the US, and she made the entire process feel seamless and personal–asking thoughtful questions about our story, style, and what makes us unique, then turning that into beautiful designs. Her creativity and attention to detail made our wedding unforgettable.”
The iconic bread bread wedding invitation.
With their unconventional take on business and creativity, the studio managed to pave their way into the global spotlight for their witty and particular take on wedding paraphernalia: the iconic bread invitation that received a shout-out from Ryan Seacrest, the sweet churros invitation that serves as an ode to the couple’s love for Spain, the personalized playing cards that complete the museum-inspired wedding, the storybook gifts for flower girls that playfully narrate the couple’s love story, and the fashionable but functional silk scarf designed for a Marrakech wedding.
From Weddings to Special Moments
Bridal Brandbook also prepares to cater to love stories of couples who want cohesion without going all out through their elevated yet accessible ready-to-print line. Aside from weddings, the studio also extended to birthday brandings and corporate identity, which both possess the same approach utilized in wedding brandings.
The personalized playing cards for LinaMarie and Kachi’s museum-themed wedding.
For the Bridal Brandbook, weddings must be felt, not just seen. They bring life to authentic and personal brandings that appeal to the guests and go beyond a mere celebration with paper keepsakes.
To start writing your own love story, contact Bridal Brandbook on their Instagram via @bridalbrandbook.
