Attention to all the melanin-rich beauties out there! Have you been searching for the perfect shade match? We've got you covered!

Words Aly Bautista
May 13, 2024

Gone are the days of whitewashing, and finally, the Filipino kayumanggi is receiving the attention it truly deserves. Yes, we're thriving!

Despite the various makeup styles and brands trending on social media, it's undeniable that there has always been a significant lack of options for the darker shade range in their color palettes. This limitation has long made the beauty industry a limited arena for morenos and morenas to shine.

I mean, "Come on, guys! It's 2024!" Society is becoming more embracing and welcoming of natural skin tones. Diversity and inclusivity have gone mainstream, with people now demanding more representation. Who wouldn't love more colors in the makeup scene?

But don’t worry, because here are 5 Filipino makeup brands that have taken it upon themselves to create the perfect selection for you:

Colourette

Founded in 2015 by a morena CEO, Colourette Cosmetics stood out in the locally-scarce beauty industry at the time. Their wide selection, tailored for morena skin, sets them apart. Their multi-use products at an affordable price have made Colourette a household name. Perfect for everyday use in tropical climates, Colourette is a must-have in your makeup bag.

Issy & Co.

Everything starts with the base, and Issy & Co. excels in this area. Described as a holy grail by beauty influencers, their foundation, skin tints, and concealer elevate base makeup to the next level. Beginner-friendly and designed for morenas, their products are lightweight yet hydrating, perfect for the Philippine weather. Their range of lipstick colors and customizable palettes offer plenty of shade options for all skin tones.

BLK Cosmetics

Owned by actress-entrepreneur Ms. Anne Curtis-Smith, BLK Cosmetics is known for its lip products that flawlessly complement morena skin tones. From velvet lip creams to SPF-packed skin tints, BLK prioritizes classy and timeless beauty. Their products are perfect for on-the-go girls with oily-dry combination skin.

Lovely Causemetics

Achieve a glass skin effect with Lovely Causemetics. Their radiant illuminator and Beyond Blur concealer enhance the Filipina glow while providing coverage and hydration. Their glossy lip oils come in a variety of shades, making your lips juicy and vibrant. Plus, they contribute to charitable causes in the Philippines.

GRWM

Owned by makeup YouTuber Mae Layug, GRWM Cosmetics offers skincare-infused makeup products. Their multi-use concealers are buildable, long-lasting, and come in a wide range of shades, ensuring a perfect match for Filipinas.

You can slay without breaking the bank with these brands that are revolutionizing makeup. Embrace your skin and show off your beautiful morena!